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Case Study

This case study shows how Heinz, a condiments brand, used small wiener dogs in hotdog costumes to promote its condiments during the US Super Bowl.

Case Study

This case study describes how food brand Knorr used branded content to increase the frequency of home cooking in Taiwan.

Case Study

This case study shows how Hormel Gatherings, a party snacks food brand, found its audience in the US by using social media's targeting tools to refine its message.

Article

This Company Profile from Euromonitor provides key details and analysis of Kraft Heinz Co. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the food market.

News

LONDON: Unilever, the consumer goods giant, plans to allocate more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.

News

LONDON/NEW YORK: Six in ten Americans are moving away from 'Big Food', but marketers need to avoid making blanket assumptions about people's eating and purchasing behaviours and understand the different motivations that drive particular groups, ...

Article

This event report outlines how Kraft Mac & Cheese rolled out a new, healthier recipe and avoided alienating loyal consumers in the process.

Case Study

This case study explains how food manufacturer Kraft Heinz wanted to improve sales of its homemade desserts in the US.

Case Study

This case study shows how Maggi, a food brand, regained consumer trust in India after being labelled hazardous for consumption.

Case Study

This case study shows how Kraft Foods, an American food producer, announced the biggest change in its popular Blue Box Kraft Mac & Cheese by not saying a word about it.

News

SINGAPORE: Mondelēz, the food and beverages giant, sees Asia as fundamental to its growth strategy, in part because of the technical expertise in the region, according to the company's APAC head of research and development.

Case Study

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.

News

NEW YORK/CANNES: Mondelez International, the snacks manufacturer, is pursuing a media monetisation strategy which aims to create marketing content that consumers will actually "pay to watch".

News

NEW YORK: Mondelez International, the snacks manufacturer, is partnering with Fox Networks Group to develop new advertising formats for video-on-demand and streaming services.

Article

This article outlines how Nestlé India approached relaunching the Maggi brand following a food safety crisis, as well its approach to building brand equity for relaunched KitKat & Nescafé products.

Case Study

This case study looks at the 1990s 'slacker' staple, Pot Noodle, that needed to find relevance for today's hard-working UK millennials.

Case Study

This case study shows how Lean Cuisine went against the grain of its category with a data-based social media campaign based on female empowerment in the US.

Case Study

The case study explains how KSF Instant Noodles, a leading instant noodles brand in China, used a Hollywood blockbuster to create branded content and introduce KSF's new product range to the market.

Case Study

The case study describes how Maggi, a popular noodle brand in India, dealt with a PR crisis by executing a targeted social media campaign.

News

NEW YORK: Mondelez International, the snack foods giant, is looking to partner with a range of content producers, including Fox and Buzzfeed, as it seeks to make "content that's good enough to make money".

News

HANGZHOU/CHICAGO: Mondelez International, the food and beverage giant, has formed a strategic partnership with Alibaba Group, China's largest retailer, to reach more Chinese consumers via e-commerce platforms.

Case Study

This case study details how ConAgra Foods, an American packaged food company, promoted its Marie Callender's frozen foods brand in the U.S. market.

Article

This report describes how US food brands have successfully relaunched.

Article

This Company Profile from Euromonitor provides key details and analysis of Lactalis, Groupe. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the food market.

Case Study

This case study describes how Nestlé's Lean Cuisine used a moving social campaign to connect with American women emotionally and reverse years of sales declines.