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Research Paper

Given the increase in the volume of student mobility, this study explores how internationally mobile students, who are at the starting point of their life as global nomads, represent and give sense to the relationship with their brands in the context of relocation for study purposes.

Case Study

This case study details how Brunel University, a London-based university, refreshed its design framework to reverse a trend of declining student numbers.

Research Paper

This paper outlines research for the charity Action for Children (AfC), to measure the impact of a classroom-based programme it delivered in Scotland, designed to raise empathy and lower aggression in schoolchildren.

Case Study

This case study describes how Deakin University in Australia helped Victorian year 12 students to beat the stress of their final exams while promoting the institution as the university of choice in the state.

Case Study

This case study looks at a campaign from Australia's University of Queensland that put the university on the map for international science students by promoting its most boring experiment.

Article

The article explores how Western Sydney University (WSU) used emotive storytelling, social media and event activation to redefine tertiary education marketing in Australia, and provided a focal point of pride for the western Sydney community.

Case Study

This case study demonstrates how Deakin University, one of Australia's most innovative universities, used an unorthodox strategy of mayhem and mischief, to become a top of mind among Year 12 students during the study week before final high school examinations.

Case Study

This case study describes how The Akanksha Foundation, an NGO with a mission to provide high-quality education to underprivileged children in India, used a video of children singing the country's national anthem to recruit new teachers.

Case Study

This case study describes how the 'It's On Us' campaign, a cultural movement that fundamentally reframed the conversation around sexual assault on college campuses in the U.S. was launched in direct partnership with The White House.

Case Study

This case study details how Bridges Academy, a US college prep school for gifted students with learning difficulties (twice-exceptional students), raised awareness of itself by promoting the potential greatness in any twice-exceptional student in the United States.

Case Study

This case study describes how UTEC, the University of Engineering and Technology in Peru, created lamps running on plants to raise the profile of engineering and encourage more people to apply to study with them.

Case Study

This case study explains how the British Institute, the body for the promotion of the English language overseas, ran a campaign in Italy to increase registrations to courses.

Case Study

This case study describes True North's campaign, on behalf of Manchester, to create, from scratch, an event that would offer intellectually engaged people something interesting and stimulating to do after work, all with zero budget.

Case Study

This case study shows how the Australian Institute of Management (AIM) increased its revenues with a small marketing budget by getting more Australians to take AIM courses and more organisations to outsource learning and development to AIM.

Case Study

This case study describes how ExxonMobil, a multinational gas and oil corporation, launched a communications campaign in the US to promote engineering as a degree and career choice.

Case Study

This case study tells of how Dainik Jagran, an Indian newspaper, successfully secured its brand for younger generations by setting itself as an educational platform in schools.

Case Study

This case study tells of how Universities Australia, an educational body, successfully influenced audiences to take action towards higher education funding policies.

Case Study

This case demonstrates how British Council, the English-language teaching organisation, re-imagined the banner ad as a learning tool to help raise its profile among potential students in Singapore.

Case Study

This case study describes how AARP Driver Safety Division, who offer driver safety courses to drivers over age of 50 in USA, developed targeted mailings to increase uptake of its courses.

Case Study

This case study describes how CNA, a school in Brazil for teaching English, established its presence in the field by a new approach to how students learnt.

Case Study

This case study describes how technology-in-education company FrogAsia developed live experiential events to promote its cloud-based learning products across state schools in Malaysia.

Case Study

This case study explains how FrogAsia, an education company, launched a national spelling competition in Malaysia to promote its cloud-based product.

Case Study

This case study describes a campaign to promote the University of Manitoba (in Canada) as an education destination for school leavers.

Case Study

This case study explains how York University, a post-secondary educational centre in Canada, reversed a decline in applications with an inspirational and aspirational message featuring current and past students.

Case Study

This case study explains how the Sensory Integration network, a not-for-profit organisation supporting those with sensory processing difficulties and providing training courses for therapists and parents, attracted new members with a new brand identity.