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Case Study

This case study shows how Bic, the pen brand, increased sales of its 4 Colour Pens in Australia by creating a pen-based sporting event.

Case Study

This case study describes how pen brand Bic boosted sales by creating an online competition in Australia and New Zealand to get existing owners to use their Bic 4 Colours Pens more, so that their pens would run out.

Case Study

This case study details how Newell Brands, a consumer goods company, reinvigorated its Mr Sketch brand of scented children's markers in North America.

Case Study

This case study describes how STABILO, a German manufacturer of writing instruments, wanted to raise its digital share of voice by targeting Millennials in 30 countries with an online creative drawing competition.

Case Study

This case study describes how global electrical brand Philips mined data to identify the most profitable spaces on e-commerce platform Tmall to boost sales by 100% on China's Single's Day.

Case Study

This case study shows how Odonil, India's leading air-freshener brand, managed to increase sales and create new relevance for its 50 year old product.

Case Study

This case study describes how Duracell, the battery brand, launched a new 'simply' product exclusively in poundstores in Ireland in order to compete with cheap zinc batteries.

Case Study

This case study explores how Aquaguard, India's No.1 water purifier brand, took on the challenge of making India healthier by tackling the problem of impure water.

Case Study

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.

Case Study

This case study describes how Officeworks, an office supplies chain, achieved record growth by shifting its focus from being product-centric to customer-centric.

Case Study

This case study describes how Air Wick, a home fragrance brand launched in 1943 in the United States, re-energized the brand by triggering an emotional response to its product line.

Case Study

This case study details how GE, the US electrical industry conglomerate, used a fictional celebrity to advertise its Link connected LED light bulb.

Case Study

This case study examines how BRITA, a German company that manufactures water filtration products, marketed its Fill&Go Filter Bottle in the U.K.market.

Case Study

This case study describes how Kingsford Charcoal reinforced the notion of togetherness to key consumer groups in order to instill the association between the brand and the social benefits of gathering with friends and family.

Case Study

This case study describes how Buster became the UK's number one brand of plughole unblockers and fresheners by reinventing its image and taking a specialist approach.

Case Study

This case study shows how Post-It, the adhesive note brand, created a successful social and video campaign in Italy to market its new super-sticky product.

Article

This event report addresses how ADT, the security company, is making nuanced use of big data to drive the maximum benefit from its marketing.

Case Study

This case study describes how Duracell, a battery brand, created online video content to engage young consumers in India.

Case Study

This case study explains how Officeworks, an office supplies chain, encouraged Australian parents to shop there in the back-to-school period.

Case Study

This case study describes how Grupo Papelero Scribe in Mexico repositioned the Scribe brand to attract a younger demographic.

Case Study

This case study describes how greeting card company American Greetings drove traffic to its Cardstore.com website to promote sales for Mother's Day.

Case Study

This case study describes how greeting card company American Greetings drove traffic to its Cardstore.com website to promote sales for Mother's Day.

Case Study

This case study explains how kingsford Charcoal, a barbecue charcoal brand in the US, took a long-term approach to protecting its sales by promoting charcoal grilling over gas to young men.

Article

This event report demonstrates how Office Depot has utilised augmented reality to differentiate itself during the back-to-school season, an intensely competitive period on the retail calendar.

Article

This article explains how Duracell, the battery brand, showed Americans how its products have helped a National Football League (NFL) player work with his disability.