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Case Study

This case study shows how IKEA, a furniture brand, shifted its role among UK consumers to become an ally on their everyday furniture needs, rather that an occasional stop for cheap household goods.

Case Study

This case study describes how global electrical brand Philips mined data to identify the most profitable spaces on e-commerce platform Tmall to boost sales by 100% on China's Single's Day.

Case Study

This case study shows how Ikea, the homeware brand, engaged with German customers with its IKEA Hej co-creation platform to involve them in every stage of the journey from design to purchase.

Case Study

This case study shows how the German home improvement store chain Hornbach engaged its key target audience of DIY enthusiasts through a campaign that reinforced that the brand shared in their passion.

Case Study

This case study describes how IKEA encouraged customers in Germany to think about their lives in a way that would promote the everyday relevance of the brand.

Case Study

This case study describes how IKEA, the homeware retailer, increased the frequency of UK visits through its 'FAMILY' card.

Case Study

This case study describes how IKEA, a home furniture retailer, ran a consumer competition with Pinterest to raise attention for its catalogue launch in the Netherlands.

Case Study

The case demonstrates how Bolia.com, a Danish furniture retailer, devised a new brand strategy by creating an aspiring and modern lifestyle brand with international appeal.

Case Study

This case study describes how IKEA, the retailer, changed its brand purpose in the UK through a strategic platform based on consumer insights.

Case Study

This case study describes how IKEA, the homeware retailer, used a humorous video to reignite Singaporeans interest in its catalogue, resulting in increased buzz and sales uplift.

Case Study

This case study describes how Casper, a new mattress brand in the US, took a new approach to mattress selling and generated profit from launch.

Case Study

This case study describes how Lowe's, the home improvement retailer, targeted hard-to-engage millennials around the world by creating and distributing how-to videos on Vine.

Case Study

This case study describes how IKEA, the home furnishing brand, increased its customer base in Montreal by giving away free moving boxes advertising its storage solution.

Case Study

This case study describes a campaign for IKEA, the retailer, in Singapore, that humorously spoofed Apple launch videos and achieved social video success.

Case Study

This case study explains how AH Beard, an Australian mattress manufacturer, overcame being in a low-interest category by creating a Six-Week Sleep Challenge in a social media campaign.

Case Study

This case study explains how Greenlam, a wooden laminates company, raised involvement in this category in India with a campaign focussed on beautiful homes.

Case Study

his case study describes a campaign in the UK by Ikea, the home furnishing retailers, which targeted parents aged 25-44 with an ad made from a child's point of view.

Case Study

This case study describes a campaign to launch a new product by Des's, a Spanish mattress manufacturer, in a difficult market.

Research Paper

This paper demonstrates how IKEA, the world's largest furniture retailer, evaluated the 2013 edition of its catalogue through Market Research Online Communities (MROCs) in Germany, Italy, Poland, US and China.

Case Study

IKEA, the furniture retailer, needed to retain store traffic and sales against a range of major competitors trying to gain share in the Canadian homeware market.

Case Study

This campaign for IKEA, which ran in western and southern Australia, aimed to reverse the IKEA Catalogue's declining recall, generate awareness and inspire people to keep it around their homes for a full year.

Case Study

For IKEA, the world's largest furniture retailer, the launch of its catalogue sets the commercial tone for its whole year.

Case Study

This launch campaign for Pergo promoted a new durable laminate flooring product in the US, justifying its price premium through messaging that differentiated Pergo from an 'ordinary laminate.' The brand faced a challenging economic environment in which to charge a higher price than rivals.

Case Study

July 1st is Moving Day in Quebec, Canada, when 225,000 Montreal residents move house at the same time.

Case Study

The IKEA catalogue sets the furniture and homewear retailer's commercial tone and prices for the whole year and is distributed annually via letterbox drop to all Australian households in Perth and Adelaide.