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Case Study

This case study shows how The Garden Club, the loyalty club of Wyevale Garden Centres in the UK, used a survey to overhaul the customer journey leading to increased average spend.

Case Study

This case study demonstrates how Cuprinol, the garden woodcare brand, attracted a new female audience to a low interest category in the UK to grow new value.

Case Study

German home and garden products retailer, toom Baumarkt, wanted to create awareness and drive sales of its garden products and garden planning services.

Case Study

To maximise sales at Easter, a key time for gardening products, the UK-based Focus DIY retail chain needed to stand out from the bigger players in the market.

Research Paper

Philips Lighting needed insights into garden needs with the potential to really make a change in the garden lights market and was therefore integral for Philips Lighting to completely involve the entire interdisciplinary team (researchers, technicians, marketers, designers).

Article

This paper provides an overview of the lawn and garden equipment industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the specialty gardening industry, primarily in the United States. This sector reflects a renewed interest in creating custom gardens in urban spaces, such as roof gardens, organic gardens, rock gardens designed to better the experience of city dwellers.

Case Study

Liffey Distributors distributes forestry, park and garden products to businesses across the Irish Republic, including products from the Husqvarna brand.

Case Study

This paper demonstrates how a limited budget, focussed on effective TV advertising, successfully launched Resolva 24H.

Case Study

Terminex needed to generate awareness of pest control in a market where enthusiasm was high for remodeling but low for ongoing maintenance.

Article

Nearly half of all consumers say they either garden, or work in the yard, in their spare time for fun and enjoyment.

Case Study

The Scotts Company, later to be named Scotts Miracle-Gro Company, had been a leading manufacturer of lawn-and garden-care products since 1868.

Case Study

In 2002, Monsanto launched a new campaign for their weed-killer, Roundup. While other brands pussyfooted around the subject, BLM’s ads were straight talking.

Case Study

This case tells how in two years, Roundup attained dominance in the weedkiller market, and went from a failing outsider to market leader.

Case Study

TV campaign for Weedol weedkiller, based on the insight that for gardeners, zapping weeds (which they hate) is enjoyable.

Case Study

Campaign for the Flowers and Plants Association, to persuade people (especially women) of the value of buying flowers more regularly than for limited special occasions.

Case Study

Although this brand enjoyed 60% of the market the objectives of the campaign were to increase both sales and awareness.

Case Study

Gardena is Europe's largest manufacturer of gardening equipment. While it has a huge share in Germany and a healthy share in continental Europe, in the UK it is substantially smaller than the leading brand, Hozelock.

Case Study

Roundup was launched in September with limited distribution, limited ranging and at a 40% premium compared to the market leader.

Case Study

1989 small budget campaign for Westwood Tractors. Direct response advertising 1986-8 had produced market share growth from 30% to 45%.

Case Study

Fertiliser manufacturers have been blamed for being environmentally uncaring. This campaign for the FMA (fertiliser Manufacturers Association, the trade association) defended the industry by presenting a balanced case.

Case Study

1986 corporate campaign which turned Schering, a previously unknown company, into the acknowledged leader in the crop protection market.