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Case Study

This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.

Case Study

This case study explores how Whirlpool, a multi-national manufacturer of home appliances, launched a national campaign in the US to supply 17 schools with washing machines.

Case Study

This case study explores how LG Centrum System, part of LG Electronics, a South Korean multinational electronics company, ran an international campaign across countries including Germany, France, Spain, Russia, the US and the UK, to launch its new washing machine.

Case Study

This case study describes how US appliances manufacturer Whirlpool expanded its Every day, care campaign platform to create a programme, Care Counts, which installed washers and dryers fitted with tracking devices in schools to give disadvantaged students access to laundry facilities to boost attendance rates.

Case Study

This case study describes how premium household appliances manufacturer Miele pushed its image in Italy beyond the communication pillars of price and performance, with a campaign based on a story about fashion.

Case Study

This case study describes how tech company Dyson aimed to get elite talent to apply to work for the company globally through Rethinkers, a cryptic online challenge.

News

LAS VEGAS: Brand owners seeking to take cutting-edge technologies from the experimental towards the mainstream could benefit from using a model based on "pioneers", "settlers" and "urban planners", an executive from Whirlpool has argued.

News

LAS VEGAS: Voice-activated assistants were a major feature of the recent CES, but agency executives have cautioned that until these and other smart technologies work more seamlessly together, their impact will remain limited.

News

MUMBAI/SINGAPORE: Asia's smart home market is expected to be worth US$115bn by 2030, when it will account for almost a third (30%) of global share, a new report has forecast.

Case Study

This case study describes how Samsung, an electronics and technology manufacturer, sponsored Netball to drive brand engagement in Australia.

Case Study

This case study explains how GE, the technology company, launched a new 'smart' light bulb in the US to recover its lighting sales performance.

Case Study

This case study describes how global electrical brand Philips mined data to identify the most profitable spaces on e-commerce platform Tmall to boost sales by 100% on China's Single's Day.

Case Study

This case study shows how Philips, an electronic appliances brand, grew its air purifiers market share by making air pollution a personal issue.

Case Study

This case study shows how PureIt, a water purifier brand, developed a social education campaign to inform the public about the importance of clean drinking water in Bangladesh.

Case Study

This case study shows how Samsung, an electronic devices brand, increased its sales and surpassed the industry's market leader by localizing its campaign and engaging with its Vietnamese audience.

Case Study

This case study shows how Tata Sky, a television service provider, boosted sales and brand perception in a market with very low brand affinity with a TV campaign.

Case Study

This case study demonstrates how Philips promoted its Airfryer appliance to Singaporean mothers with an emotional campaign to grow sales.

Case Study

This case study shows how Tata Sky, a television service provider, increased its market share in a regional Indian market by devising a localized campaign.

Case Study

This case study shows how Tata Sky, a television service provider, successfully engaged the Indian rural market without changing its brand image for urban customers by developing a new pay-as-you-go product.

Case Study

This case study describes how Bitfinder/ Awair, a US tech company, gave people an intuitive mobile tool to monitor and control the air they breathe.

Case Study

This case study describes how Keen Home, a US home innovation company, achieved its sales targets by introducing an intuitive mobile app that put people in control of their home environment.

Article

This Company Profile from Euromonitor provides key details and analysis of General Electric Co. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the household goods market.

Article

This event report outlines how ADT, the security company, reinvigorated its marketing department at a time when its business was moving into the connected home arena.

Article

This event report outlines how ADT, the security brand, adapted its strategy and business model in order to translate its traditional category leadership into the connected home.

Article

This event report describes how Whirlpool Corp., the American manufacturer and marketer of home appliances, struggled with brand alignment at the same time as its washing machine brand – called Whirlpool – suffered from identity confusion.