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Article

This event report outlines how Georgia-Pacific, the paper-products company, is seeking to advance female equality in advertising.

Article

This Company Profile from Euromonitor provides key details and analysis of SCA Group, the retail tissue and hygiene manufacturer.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Article

This event report addresses how Georgia-Pacific, the paper products manufacturer, has used storytelling to engage consumers.

Case Study

This case study describes how Kleenex, a tissue brand, used a social experiment to promote its scented face and hand tissue in Malaysia.

Case Study

This case study demonstrates how Tempo, a foreign-made premium tissue brand in China, challenged its much cheaper local competitors for its female target audience.

News

NEW YORK: Kimberly-Clark, the multinational personal care company, is making diversity a key element of its marketing strategy, but their stories are aimed squarely at mainstream audiences, its multicultural marketing lead has said.

Article

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Laurier and Merries.

Case Study

This case study details how Kleenex, the tissue brand, increased US sales through appealing to human emotion with its Someone Needs One campaign.

Case Study

This case study describes a campaign from Cottonelle, the US's #5 toilet paper brand, to increase household share through daring customers to 'go commando' if their paper gets them clean enough.

News

HOLLYWOOD, FL: Kimberly-Clark, the personal care healthcare group, has seen success by moving from traditional multicultural marketing to an approach based around "marketing in the multicultural world".

Case Study

This case study describes how Scott Naturals, a sanitary tissues brand, advertised its green Tube-Free toilet paper in the U.S. market.

Case Study

This case study describes how Kimberly-Clark, the personal care company, promoted its Kleenex tissue brand in the Canadian market.

Case Study

This case study describes how Better All Round (BAR) launched the world's first round kitchen towel – Ora – in the UK with the belief that innovative design can revolutionise established categories.

News

MIAMI, FL: Kimberly-Clark's Kleenex brand - and VSA Partners, its Chicago-based agency - were the best-in-show winners at the Association of National Advertisers' (ANA) 2015 Multicultural Excellence Awards.

Article

This brief article rounds up some statistics regarding household products adspend.

Article

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Case Study

This case study describes how French toilet paper manufacturer Delipapier enhanced its position in an increasingly competitive market.

Case Study

This case study describes how Kimberly Clark targeted its sale of Kleenex Balsam brand tissues in response to a shifting target market in the UK.

Case Study

The case study shows how Kimberly-Clark stabilised brand equity decline and introduced innovation in a toilet paper category by dramatising the amount of waste created by toilet paper tubes.

Case Study

This case study describes how May Flower, a toilet paper brand, used Chinese ink brush painting to reinvigorate its brand image by demonstrating the exceptional absorption qualities and the key product benefit of 'high wet strength'.

Case Study

With this campaign, Mayflower broke with convention and got attention via a live event that demonstrated the toilet paper brand in an imaginative way.

Case Study

This case study describes a humorous campaign for Le Trèfle, a French toilet paper brand that was struggling in a competitive market.

Case Study

This case study demonstrates how Cottonelle, the toilet paper brand, boosted brand sales of its Flushable Cleansing Cloths in the US by encouraging consumers to recognise the benefits of using moist wipes as part of their toilet routine.

Case Study

This case study describes how Cottonelle, a top five toilet paper brand in the US owned by Kimberly-Clark, increased sales by promoting a flushable wipes product to create a 'halo effect' for its existing toilet paper.