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News

CANBERRA: Australia's federal government may slash ads for online gambling sites during live sports, according to media reports, with sports betting making up one in every six ads during live AFL matches last year.

Article

This event report looks at how MGM Resorts International shifted its online marketing towards video to increase its reach on Facebook and other social media.

Case Study

This case study details how Lotto 6/49, a national Canadian lottery game, increased sales among millennial Quebecers by making them realise life is full of lucky moments.

Case Study

This case study details how Unibet, a betting agency, increased brand awareness across seven global markets during Euro2016.

Case Study

This case study describes how Sportsbet, an online bookmaker, highlighted its responsibility as a business by helping ensure responsible gambling in the Australian market.

Case Study

This case study details how CrownBet, an online betting platform, encouraged people in the Australian market to bet on US NBA games.

Case Study

This case study describes how Coral, a betting shop, increased bets and traffic to the company during the Cheltenham Festival (a horse racing event) in the United Kingdom.

Case Study

This case study describes how the National Lottery, one of the biggest FMCG brands in the UK, used advertising to deliver significant measurable returns over its lifespan.

Case Study

This case study describes how New York Lotto took back its title as the city's jackpot game.

Case Study

This case study describes how Sportsbet, the Australian online betting shop, took the lead on responsible gambling.

Case Study

This case study describes how the Loteria de Navidad (Spanish Christmas lottery) used authentic stories and traditional values to recapture its magic as an iconic brand in Spanish society.

Case Study

This case study looks at a campaign from the UK National Lottery that gave players more chances to win and more often with the tagline '#PleaseNotThem: Play makes it possible'.

Case Study

This case study shows how a simple activation campaign, born from the New York Lottery's Facebook community, helped get people more excited about low level jackpots and increased ticket sales.

Case Study

This case study shows how The New York Lottery, a US lottery gaming service, revived its LOTTO game sales using an engaging digital and social media campaign that showed users how good they could be at being rich.

Case Study

This case study details a campaign by the New York Lottery, whose missing winner meant a potential drop in buyers; by looking for the winner of $7m, national media took notice and jackpot sales increased.

Case Study

This case study describes how Loto-Quebec, the government service in charge of all lottery products in Quebec, expanded its Mise-o-jeu product by making it easily accessible and appealing to millennials.

Case Study

This case study shows how Miami Valley Gaming company launched a new racino (racetrack/casino) in Ohio, exceeding target revenue by 25%.

Case Study

This case study details the UK's National Bingo Game Association's campaign to protect the bricks and mortar bingo-halls from the broad implications of the financial crash.

Case Study

This case study shows how gambleaware.co.uk, an Irish non-profit company, encouraged people to approach gambling more responsibly with a humorous campaign.

Case Study

This case study explains how Paddy power, the online bookmakers, partnered with Stonewall, the LGBT charity, to tackle homophobia in sport in the UK.

Case Study

This case case study explains how The National Lottery, the UK lottery that collects money for good causes, engaged people with the game when increasing its price point.

Article

This event report sets out how Paddy Power, the online bookmakers, uses content marketing and controversy to fuel social conversations around its brand and drive revenue.

Case Study

This case study describes the launch of Daily Million, a daily draw game from the National Lottery in Ireland.

Case Study

This case study describes how The National Lottery (TNL) in the UK used the opportunity of the London 2012 Olympic Games to improve awareness of its contribution to good causes.

Case Study

This campaign promoted an American lottery game to a sceptical New York audience despite the fact that the price point had doubled from $1 to $2 per play.