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Article

This case study discusses how the Dalí Museum in the United States sought to raise national awareness of the museum and encourage traffic to an exhibition with a 360-degree virtual reality experience that places viewers inside the mind of the surrealist Salvador Dalí.

Case Study

This case study describes how the Art Gallery of New South Wales, Sydney's premier art gallery, promoted its 'Greats' exhibition by targeting 'Culture Casuals' and the group's engagement with the artisan movement in Australia.

Article

The articles explores the design and customer experience re-brand of New York's iconic Metropolitan Museum of Art.

News

SHANGHAI: Most Chinese consumers know that Shanghai Disneyland is opening tomorrow and many anticipate visiting at some point despite the steep costs involved.

Research Paper

This article discusses how the State Library of Victoria in Australia undertook a strategic project to address the crucial question of 'What is a public library in 2030?'.

Case Study

This case study describes how the Adler Planetarium encouraged more visitors by presenting the wonders of space in a way that people found approachable.

News

TOKYO: Tokyo Disneyland has been named the strongest brand in Japan in a new report from Dentsu Y&R. The agency surveyed 5,000 consumers aged 18 to 69 for its Brand Asset Valuator study in which it determined a brand's standing by reference to ...

Case Study

This case study describes how the British independent museum sector employed VisitorVerdict, a national visitor experience benchmarking service.

Case Study

This case study explains how São Paulo Museum of Art (MASP) explored the opportunity to turn soccer fans into art fans during the 2014 World Cup in Brazil.

Case Study

This case study shows how an integrated campaign launched during Chinese New Year helped to promote Ngong Ping 360, a cable car journey and Hong Kong tourist attraction.

Case Study

This case study describes how Parc Zoologique de Paris (Paris Zoo) was relaunched after being closed for 6 years.

Article

This event report discusses how Pottermore, the digital platform for the Harry Potter universe developed by JK Rowling and Sony, has built digital engagement for the all-conquering series of books published between 1997 and 2007.

Case Study

This case study describes how the New York City Ballet (NYCB) attracted a younger audience via special art-themed events and a social media push.

Case Study

This case study describes how New Museum, an art museum in New York City, US, used public pay phones as part of a campaign to promote its 1993 themed exhibition.

Case Study

This case study describes a Facebook campaign by The Museum of the Great War in France which created a personal Facebook page for a fictitious soldier in 1914 to engage a younger audience on the eve of the centenary of Word War 1.

Case Study

This case study describes how the New Museum, New York's only contemporary arts museum, used a pay-phone-based city tour to promote its Spring show which celebrated art made or set in 1993.

Case Study

This case study describes how the Lincoln Children's Zoo, a visitor attraction in the US, created a series of imagined animals based on children's ideas to capture people's attention and increase visitor numbers.

Case Study

This case study describes a campaign by Walt Disney World Resort, the theme park in Florida, US, which used a digital campaign to encourage visits from holiday-makers from the UK.

Case Study

This case study describes a low-budget campaign create social media buzz around Vialand, a new theme park in Turkey despite the theme park still being under-construction and so not able to be used in promotion.

Case Study

This case study describes how the Pima Air & Space Museum, a museum based in the US Arizona desert, used social media to increase relevance.

Article

This report describes how Disney, the entertainment giant, manages its theme parks in order to deliver immersive experiences to its visitors.

Case Study

This case study describes how the design of a retrospective exhibition of Christian Louboutin shows held at the Design Museum, London, attracted more visitors than to any of the museum's previous exhibitions.

Case Study

This case study describes how the National Railway Museum in York, UK, rebranded in order to increase visitor numbers and make it more attractive to families.

Case Study

This case study describes a campaign by London's Science Museum which sought to increase visitor donations by redesigning the museum entrance after observing visitor behaviour.

Case Study

This case study details a campaign by the New Museum, a contemporary art museum in New York City, which placed ads on pay phones and created an audio tour, to attract a mainstream audience.