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News

SYDNEY: The advent of both temporary and permanent in-stadium digital signage is opening up new opportunities for advertisers, with agencies yet to establish the best way of using them without unnecessary distraction.

Article

This article describes how Copa90, the football website, is preparing for the new media landscape that waits for the 2018 World Cup Finals in Russia.

News

MUMBAI: With the first ball in IPL 10 soon to be bowled, broadcaster Sony Pictures Network (SPN) has sold all its advertising spots and reached its target of generating Rs 1,300 crore in advertising revenue.

News

MUMBAI: Insurgent Chinese brands have taken over every major sponsorship opportunity in Indian cricket as they seek to grow brand awareness in the country.

News

LONDON: BT Sport has retained exclusive rights to broadcast all UEFA Champions League and UEFA Europa League football matches until the end of the 2020-21 season.

Article

This event report describes how Adidas, the sportswear manufacturer, utilised influencer marketing and dark social to boost engagement internationally through its Tango Squads.

News

SHANGHAI: Manchester United has replaced Bayern Munich as the most popular football team online in China, according to a new report that each year assesses how European clubs fare in the lucrative Chinese market.

News

MUMBAI: The Indian Premier League commands 74% of ad spend directed at sports leagues in India, according to a senior sports marketing executive.

Article

This article explores the opportunities for brands in Indian sport, including the Indian Premier League (IPL).

News

LONDON: As the annual Six Nations rugby tournament prepares to kick off on Saturday, marketers have a unique opportunity to reach a wealthy demographic if they set about it in the right way.

Article

This paper explores the current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing - brands must be ready.

News

LONDON: The National Football League (NFL) has hosted regular season games in London since 2007, but now the organisation wants to ramp up its presence in the British capital by creating a sustainable fanbase.

Article

This article summarises some of the key findings of research into the online behaviours of Premier League fans, presented in an infographic format.

Case Study

This case study details how Nascar, an American racing league, increased engagement for its The Daytona 500 race through Twitter.

Article

This webinar shares new learnings from successful cross-platform campaigns by ESPN and discusses the growing role that mobile plays in advertising.

News

BEIJING: With China set to host the 2022 Winter Olympics, interest in winter sports is growing – and not just domestically, as overseas operators see an opportunity to tap into the tourism potential.

Case Study

This case study details how the Table Tennis Association of the Czech Republic increased awareness of the sport and grew its membership base.

Article

This event report outlines how World Wrestling Entertainment (WWE) engages consumers with storytelling across multiple platforms.

Case Study

This case study describes how England Rugby 2015, the task force behind hosting the Rugby World Cup competition in England, launched a campaign celebrating the tournament to sell tickets and exceed its revenue target.

Case Study

This case study shows how the Indian Super League (ISL), a professional football league, successfully launched its first game season using immersive outdoor messaging.

Article

The article explores how the Ultimate Fighting Championship (UFC), one of the world’s most lucrative sports leagues, is using marketing to millennials with content marketing and OTT services, and how the brand is localizing its experience in South East Asia.

Case Study

This case study explains how NASCAR, the auto racing league, used social media competitions to engage fans in the US.

Article

The article explores how City Football Group, owners of Manchester City FC, are expanding their brand globally in North America and Asia.

Case Study

This case study describes how the Miami HEAT, a club in the NBA, created a seamless physical and digital experience for their fans via a new mobile platform.

News

HONG KONG/JAKARTA: China continues to be the largest international market for the National Basketball Association (NBA), but the league is making a concerted effort to expand its fan base across Southeast Asia.