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Case Study

This case study explains how American football league the NFL connected with casual audiences by talking about family in TV, PR, social media and native content executions of its Super Bowl ad.

Case Study

This case study explains how Rio 2016, the Olympic and Paralympic Games organisers, changed attitudes around disability and generated interest in the Paralympics among Brazilians with a series of videos published on social media.

News

GLOBAL: Formula One, the global motor racing brand built on TV coverage, intends to develop its own, paid OTT offering while making future TV deals shorter.

Case Study

This case study shows how AFF Suzuki Cup, a biennale regional football tournament in the South East Asia region, successfully expanded its engagement with football fans through social media.

Case Study

This case study shows how Premier Futsal, India's first professional futsal league, took the country's love for competition shows and turned it into a successful strategy to raise brand awareness and find new players.

News

GLOBAL: In 2016, six billion hours of eSports were consumed - much of that in China - in a 19% year on year increase, but the slow pace of adspend suggests backers will have to play the long game, a new report shows.

News

GUANGZHOU: China's sports boom embraces everything from running to tennis, with entrepreneurs both large and small, local and foreign exploring ways to cash in.

Article

The event report outlines how the Arizona Diamondbacks baseball team pursues a nuanced segmentation strategy.

News

LONDON: Pirated sports content risks becoming the norm among young Britons, a new report has warned after finding that more than half (54%) of 18- to 24-year-olds have admitted to watching illegal streams of live events.

News

SYDNEY: The advent of both temporary and permanent in-stadium digital signage is opening up new opportunities for advertisers, with agencies yet to establish the best way of using them without unnecessary distraction.

Article

This article describes how Copa90, the football website, is preparing for the new media landscape that waits for the 2018 World Cup Finals in Russia.

News

MUMBAI: With the first ball in IPL 10 soon to be bowled, broadcaster Sony Pictures Network (SPN) has sold all its advertising spots and reached its target of generating Rs 1,300 crore in advertising revenue.

News

MUMBAI: Insurgent Chinese brands have taken over every major sponsorship opportunity in Indian cricket as they seek to grow brand awareness in the country.

News

LONDON: BT Sport has retained exclusive rights to broadcast all UEFA Champions League and UEFA Europa League football matches until the end of the 2020-21 season.

Article

This event report describes how Adidas, the sportswear manufacturer, utilised influencer marketing and dark social to boost engagement internationally through its Tango Squads.

News

SHANGHAI: Manchester United has replaced Bayern Munich as the most popular football team online in China, according to a new report that each year assesses how European clubs fare in the lucrative Chinese market.

News

MUMBAI: The Indian Premier League commands 74% of ad spend directed at sports leagues in India, according to a senior sports marketing executive.

Article

This article explores the opportunities for brands in Indian sport, including the Indian Premier League (IPL).

News

LONDON: As the annual Six Nations rugby tournament prepares to kick off on Saturday, marketers have a unique opportunity to reach a wealthy demographic if they set about it in the right way.

Article

This paper explores the current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing - brands must be ready.

News

LONDON: The National Football League (NFL) has hosted regular season games in London since 2007, but now the organisation wants to ramp up its presence in the British capital by creating a sustainable fanbase.

Article

This article summarises some of the key findings of research into the online behaviours of Premier League fans, presented in an infographic format.

Case Study

This case study details how Nascar, an American racing league, increased engagement for its The Daytona 500 race through Twitter.

Article

This webinar shares new learnings from successful cross-platform campaigns by ESPN and discusses the growing role that mobile plays in advertising.

News

BEIJING: With China set to host the 2022 Winter Olympics, interest in winter sports is growing – and not just domestically, as overseas operators see an opportunity to tap into the tourism potential.