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News

LONDON/NEW YORK: Honda, the auto brand, has built a social activation strategy based on three pillars in order to reach US millennials.

Article

This article shows how Honda US employed a wide range of social media strategies to reach Millennials through timely and relevant videos, finding them where they predominantly go to research car purchases.

Article

This report explores how BMW is tackling the three major business obstacles of autonomous driving, connectivity and electrification.

News

NEW YORK: New car sales in the US are predicted to hit 18.5m in 2017, with millennials playing a crucial role in growing the market, according to a new study.

News

LAS VEGAS: Marketers have a "long list" of tasks to accomplish in order to consistently deliver the type of content required to engage today's consumers, a leading executive from Nissan, the automaker, has argued.

Article

This event report outlines how Nissan, the automaker, is developing its model for content marketing.

Article

This event reports outlines how Kia, the automaker, has moved from humble beginnings to become a major success story in the US.

Case Study

This case study describes how Peugeot, an automotive company, sold cars to under-25s by appealing to both them and their parents to purchase its Just Add Fuel finance.

News

NEW YORK: BMW is cementing its reputation as an innovative automaker by using leading-edge advertising techniques, most recently by enabling viewers with smart TVs to interact with its ads via their remote controls.

Article

This case study details how SkoFIN, the Czech financier of new cars, changed its name to Volkswagen Financial Services in line with the rest of Europe, without losing the typical amount of sales from a name change.

Case Study

This case study shows how Toyota, a car brand, used a high profile sponsorship in order to enhance its brand's premium value and engage with a more affluent audience group in the UK.

Case Study

This case study shows how Nissan, a car brand, partnered with the UK Olympic and Paralympic teams to build brand awareness and increase sales.

Case Study

This case study shows how Honda, a car brand, used a VR based campaign to increase brand awareness in the US.

Case Study

This case study shows how Nissan, a car brand, married the excitement of football with the brand's own technology by creating an entirely new gaming experience in Sweden.

Case Study

This case study describes how German car manufacturer Opel, used red button technology for the first time to launch its Corsa model.

Case Study

This case study explains how car manufacturer Renault tracked and linked online media data with CRM data to offer customers in Turkey bespoke communication and dealership experiences to increase the likelihood of test-drives and, ultimately, car sales of its Megane model.

Article

This case study describes how US car distributor Southeast Toyota was able to break through Facebook's walled garden, through a Cox Automotive second-party data-sharing beta test.

Case Study

This case study describes how Volvo, a car brand in the UK, partnered with a paint company to create a reflective paint to provide safety to cyclists - promoting its newest and safest car.

Case Study

This case study explains how Volvo, the car manufacturer, focused on the safety of cyclists to help sell cars in the UK.

Case Study

This case study details how Toyota, an automotive manufacturer, engaged new car purchasers in the US with its 'Toyota Power Up! with Jan' campaign.

Case Study

This case study explains how Volkswagen, the car company, replaced speedometer panels to encourage drivers in New Zealand to stick to speed limits.

Case Study

This case study explains how Audi, the car company, promoted its Audi TT model to young people in China.

News

NEW YORK: General Motors, the automaker, is looking to potentially supplement its existing marketing metrics with new measures of success developed alongside partners such as Facebook.

Article

This event report outlines how General Motors, the automaker, is currently approaching its marketing strategy.

News

SINGAPORE: Technologies such as augmented reality and live streaming on social media have the power to disrupt the traditional automotive path to purchase, according to a senior marketer at GM.