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Case Study

This case study explains how car company Volkswagen filmed a stunt and placed it on TV and social media to sell its Passat car model in Norway.

Case Study

This case study examines how Renault, an automobile company, advertised the launch of its new model Megane through mobile marketing in the United Kingdom.

Case Study

This case study shows how Dacia, car brand, increased brand affinity in Italy via a family focused, sponsorship-based campaign.

Case Study

This case study explores how the South Korean car manufacturer Hyundai launched its new SUV across Europe with an emphasis on strength of character and a willingness to evolve.

Case Study

This case study describes how Volkswagen, the car manufacturer, promoted its new Jetta model in Malaysia with an organic influencer strategy.

Case Study

This case study describes how BMW, a German car maker, used immersive and interactive video content to drive awareness of BMW M2 vehicles.

Case Study

This case study shows how Volvo, the automaker, raised its profile in the US with a Super Bowl campaign on a limited budget.

Case Study

This case study demonstrates how Vauxhall, the car manufacturer, used a data-led strategy to better target prospects and increase conversion.

Case Study

This case study demonstrates how Skoda, the automotive brand, reversed falling sales and lack of popularity through a social media campaign.

Case Study

This case study describes how Hyundai Motor America revived flagging interest in its marque amongst millennials by capitalising on zombie mania.

Case Study

This case study describes a Spring-time campaign in Canada by Honda, the car manufacturer, which launched its new season sales and countered negative price perceptions.

Case Study

This case study explains how Toyota took a different approach to car advertising with its Camry model in Australia, moving away from aspirational ads to celebrate everyday men and fathers as heroes.

Case Study

This case study describes how Korean car manufacturer Hyundai used a new method of synchronising TV and website activity to help reach the crucial 24-35 target market of second-screen viewers in Germany.

Case Study

This case study demonstrates how Skoda, the automotive brand, relaunched its Octavia model in India to reverse a market share slump.

Case Study

This case describes how the automaker Volkswagen used a one-off commercial to launch its latest Passat model in the United States.

Case Study

Volkswagen redesigned its Passat model for the US market, as it sought to become a high-volume player and move from 10,000 sales per year to 10,000 sales per month within five years.

Case Study

With the launch of its new 200 model, Chrysler wanted to attract a dual audience: buyers nostalgic for the days when American cars reigned supreme and people who grew up buying imports.

Case Study

Volkswagen Australia wanted to use the launch of a new Passat model to inject some life into the medium-sized car segment, where marketing traditionally focused on communicating the cars' features to family-oriented, 'responsible' consumers.

Case Study

This case describes how the automaker Volkswagen used the Indian Premier League (IPL) annual cricket tournament as a platform to grow its overall awareness levels and sales of its Passat model in India.

Case Study

Subaru's Outback SUV had once been a key model in its line-up but sales in Canada were in long-term decline.

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Despite Volkswagen having 19 different models in the UK, many British consumers are only aware of its classic, traditional models.

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Launched in 1984, the Volkswagen Citi Golf was finally discontinued in October 2009. Conventional marketing would have left Citi to die quietly - but this campaign went completely the other way.

Case Study

The Nissan LEAF was ready for the world. But was the world ready for the Nissan LEAF? A 100% electric car had never been sold in the mass market.

Case Study

Honda was struggling to make a success of their Civic sedan after five years as an independent organisation in South Africa (Honda vehicles were previously manufactured and distributed by Mercedes).

Case Study

Volkswagen was challenged with promoting the Polo in a market where competitors' cars were perceived to be more stylish.