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Case Study

This case study describes how the Baheya Women's Cancer Hospital in Egypt raised awareness and donations during Ramadan by posting its message on dessert boxes.

Case Study

This case study describes how Bupa, a private healthcare company, improved its door drop campaigns for care homes in the UK.

Case Study

This case study describes how Bupa, a private healthcare insurer, reduced lapse rates and increased customer engagement in the United Kingdom.

Case Study

This case study shows how Cigna, a global health services brand, partnered with a major television channel to promote a campaign about the benefits of preventative care across the US.

Case Study

This case study describes how Daman, a health insurance company in the United Arab Emirates, used innovative printing technology to give the population some much-need vitamin D.

Case Study

This case study shows how Dabur Odomos, a mosquito protection brand, launched an educational campaign about Dengue fever in India, and increased its sales.

Case Study

This case study describes how GlaxoSmithKline, the pharmaceutical companies, used an emotional stunt that was brought to life on social media to save actual lives in the Philippines.

Article

This article explores how Bupa, the multinational healthcare company, built a content marketing portal specifically targeted at Australia's mothers to build engagement with the brand and subsequently increase sales.

Article

This article argues that pharma should, as an industry, begin to change its thinking on social media use in the marketing mix from a tool of promotion to a tool of engagement.

Article

This article describes the changes that are taking place within the US healthcare ecosystem, and argues that traditional solutions no longer work for the system or the patient.

Case Study

The case study details how GlaxoSmithKline, one of the largest pharmaceutical companies in the world, raised awareness of a serious health issue in the Philippines through a single video and helped grow the business at the same time.

Case Study

This case study describes how Equinox, a Texas-based fitness club, launched its new data-driven cycling class.

Article

This event report shows how a clear purpose helps Kaiser Permanente power its marketing and strategic decision-making.

Article

This trend report examines the major trends set to shape the global advertising landscape in 2016, covering technology, brand and marketing, food and drink, culture, travel, beauty, retail, health, lifestyle and luxury.

Article

This event report looks at how Philips, the electronics company, has gone about repositioning as a healthcare business.

Case Study

This case study demonstrates how Omron, a technology brand, improved its brand equity among Indians through a CSR campaign to help the visually impaired.

Case Study

This case study demonstrates how AstraZeneca, the pharmaceutical company, created awareness of its diabetes treatment portfolio in the US by helping patients develop custom-fit plans to manage their illness.

Case Study

This case study describes how Invisalign, a modern technology for straightening teeth, created a coordinated campaign to reposition the brand as an industry leader in the USA.

Research Paper

This paper argues that the continued emergence of Big Data and advanced analytical techniques presents the need for organisations to leverage analytics in combination with market research in order to map the consumer journey and deliver truly consumer-centric experiences.

Article

This event report outlines how the Mayo Clinic tied a sponsorship program with the Minnesota Timberwolves and Lynx basketball teams to a new strategic vision.

Article

This articles explains why pharmaceutical brands need to take a more personalised approach to marketing to healthcare providers in the US.

Article

This article explains how research company Nielsen helped healthcare company Care Innovations improve its online platform.

Article

This article examines how behavioural economics can help people adhere to medical advice more consistently, improving their own long-term health and reduce costs to healthcare providers.

Article

This event report covers three of the main themes running through South By Southwest 2015 in Austin, Texas.

Case Study

This article describes ethnographic research into the experiences of people who suffer with Psoriasis, a skin condition.