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Case Study

This case study explains how UnitedHealthcare, an American health insurance company, used humorous ads - including on TV, radio and social media - to build trust, consideration and sales.

Article

This paper explores how a recent shift towards consumerism and patient empowerment has encouraged companies to reassess the role and structure of patient support programs.

Research Paper

This paper discusses the role of video-based research methods through a medical research study in China, with particular focus on why this method is effective in helping address the needs of those with multiple chronic conditions.

News

BEIJING/SEATTLE: Tech giants in both Asia and America are entering the health space, as Alipay introduces free health insurance for users and US pharmacies feel the heat of a potential Amazon debut.

News

NEW YORK: The Internet of Things (IoT) will present pharmaceutical brands with a "conundrum" about how best to keep pace with changing consumer habits, a leading executive from Oglivy CommonHealth Worldwide has argued.

Article

This event report outlines how the Internet of Things (IoT) will dramatically impact the healthcare sector.

Case Study

This case study describes how the Baheya Women's Cancer Hospital in Egypt raised awareness and donations during Ramadan by posting its message on dessert boxes.

Case Study

This case study describes how Bupa, a private healthcare company, improved its door drop campaigns for care homes in the UK.

Case Study

This case study describes how Bupa, a private healthcare insurer, reduced lapse rates and increased customer engagement in the United Kingdom.

Case Study

This case study shows how Cigna, a global health services brand, partnered with a major television channel to promote a campaign about the benefits of preventative care across the US.

Case Study

This case study shows how Dabur Odomos, a mosquito protection brand, launched an educational campaign about Dengue fever in India, and increased its sales.

Case Study

This case study describes how GlaxoSmithKline, the pharmaceutical companies, used an emotional stunt that was brought to life on social media to save actual lives in the Philippines.

Article

This article explores how Bupa, the multinational healthcare company, built a content marketing portal specifically targeted at Australia's mothers to build engagement with the brand and subsequently increase sales.

Article

This article argues that pharma should, as an industry, begin to change its thinking on social media use in the marketing mix from a tool of promotion to a tool of engagement.

Article

This article describes the changes that are taking place within the US healthcare ecosystem, and argues that traditional solutions no longer work for the system or the patient.

Case Study

The case study details how GlaxoSmithKline, one of the largest pharmaceutical companies in the world, raised awareness of a serious health issue in the Philippines through a single video and helped grow the business at the same time.

Case Study

This case study describes how Equinox, a Texas-based fitness club, launched its new data-driven cycling class.

Article

This event report shows how a clear purpose helps Kaiser Permanente power its marketing and strategic decision-making.

Article

This trend report examines the major trends set to shape the global advertising landscape in 2016, covering technology, brand and marketing, food and drink, culture, travel, beauty, retail, health, lifestyle and luxury.

Article

This event report looks at how Philips, the electronics company, has gone about repositioning as a healthcare business.

Case Study

This case study demonstrates how Omron, a technology brand, improved its brand equity among Indians through a CSR campaign to help the visually impaired.

Case Study

This case study demonstrates how AstraZeneca, the pharmaceutical company, created awareness of its diabetes treatment portfolio in the US by helping patients develop custom-fit plans to manage their illness.

Case Study

This case study describes how Invisalign, a modern technology for straightening teeth, created a coordinated campaign to reposition the brand as an industry leader in the USA.

Research Paper

This paper argues that the continued emergence of Big Data and advanced analytical techniques presents the need for organisations to leverage analytics in combination with market research in order to map the consumer journey and deliver truly consumer-centric experiences.

Article

This event report outlines how the Mayo Clinic tied a sponsorship program with the Minnesota Timberwolves and Lynx basketball teams to a new strategic vision.