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Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Case Study

This case study describes how the OTC pain-killer Advil, regained its equity and consumer connection in the US with an omni-channel campaign, "Distant Memory".

Case Study

This case study describes how Benzac, a US OTC acne treatment manufactured by Galderma, used social data to create a custom panel of influencers - 'Cool Kids' - to then partner with relevant publishers and curators to build an emotional connection with teens.

Case Study

This case study details how Breathe Right, a brand of nasal strips, used a mobile app to drive growth in Alberta, Canada.

Case Study

This case study describes how Jamieson Laboratories, a vitamin manufacturer, advertised its Vitamin Sprays product through the #OneSecondVitamins campaign in Canada.

Case Study

This case study details how Procter & Gamble, a consumer goods company, advertised its Pepto Bismol gastrointestinal medicine in the US with a humorous campaign.

Case Study

This case study explains how Moskito Guard, a DEET-free insect repellent, used a multi-channel campaign to create awareness of the new product in the UK.

Case Study

This case study details how Weight Watchers, a weight loss assistance company, reversed category decline in the Australian market.

Case Study

This case study explains how XLS Medical, a weight loss brand, increased sales in the UK by addressing consumer fears through content.

Case Study

This case study shows how Rogaine, a hair regrowth brand, increased sales in the US by using influencers to address the issue of men's hair loss humourously.

Case Study

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

Case Study

This case study shows how cold remedy Vicks VapoRub used temperature-tracking data to target mothers on Facebook in India, to drive sales.

Case Study

This case study shows how Iodex, a pain relief brand, created a diametrically opposite campaign to the market leader, in order to stand out from the crowded market and directly communicate to Sri Lankans.

Case Study

This case study shows how Dabur Chyawanprash, a child's dietary supplement brand, increased sales by repositioning its product as a winter must-have.

Case Study

This case study shows how Iodex, a pain relief brand, overturned its declining sales in India by creating its own category and rebranding itself as an expert solution product.

Case Study

This case study shows how Panadol, a pain relief brand, engaged with Sri Lankans to promote happiness and increase its brand affinity.

Case Study

This case study describes how HIT, a pest control brand in India, built an app that helped reduce the incidence of infestation.

Case Study

This case study shows how Dabur Odomos, a mosquito protection brand, launched an educational campaign about Dengue fever in India, and increased its sales.

Article

This event report demonstrates how Alcon has built up the shopper marketing muscle of its various brands in the eye-care space.

Research Paper

This paper sets out research by Luxottica, owner of eyewear brands including Ray-Ban and Oakley, to understand why consumers in developing economies tend to resist the adoption of corrective eyewear.

Case Study

This case study looks at the Australian vitamin brand Blackmores and its campaign that changed the way consumers saw their health, and reclaimed its position as a thought leader.

Case Study

This case study explores how OTC brand Pepto Bismol, an antacid medication, circumvented advertising restrictions in the US with a concise social media strategy.

Article

This article suggests that people are more concerned with taking ownership over personal health and wellness - there is a significant opportunity for healthcare marketing to bring design-led creativity and tech to deliver a personal experience.

Article

This article introduces a series of papers addressing the issue of healthcare marketing.

Article

This article demonstrates how advertisers can remove the emotional barriers that affect decision-making and encourage behaviour change that will promote better health.