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News

NEW YORK: US mall owners are having to reconsider their tenant mix amid a flurry of closures of department stores, traditionally their 'anchor' tenants.

News

LONDON: John Lewis has become feted for its Christmas advertising campaigns but the retailer has also observed that the festive period signals longer term shifts in behaviour, including increased use of smartphones for shopping online.

Article

This event report analyses customers’ journeys in relation to John Lewis and the use and purchase of technology such as smartphones and tablets.

Article

This event report details how Macy’s, the department store chain, is using its mobile app as a tool to drive multiple forms of consumer engagement.

News

MINNEAPOLIS, MN: Target's iconic bullseye logo will soon feature on the jerseys of Minnesota United players after the retail giant announced it has become an official sponsor of the club as part of its biggest ever push into US soccer.

Case Study

This case study details how Canadian Tire, a retail company, increased reach and sales in Canada through its #ShovelitForward campaign.

Case Study

This case study explores how Mothercare, the specialist retailer, used email receipts to collect customer data and increase store visits and purchases in the UK.

Case Study

This case study shows how Kohl's, a department store in the US, created a social media driven campaign in order to engage with a wider audience and increase sales.

Case Study

This case study shows how John Lewis, a UK retailer, successfully launched four Christmas campaigns that consolidated its advertising's status as an iconic Christmas event.

Case Study

This case study describes the effort of Australian department store Myers to improve its call-centre customer service and decrease phone call abandonment rates with a creative solution to boring hold music.

Article

This event report details how Target, the retail group, is pursuing a "people-first" approach to marketing.

Case Study

This case study describes how John Lewis, a leading UK retailer, used media and technology to turn the Christmas 2014 campaign, '#MontyThePenguin', into the most effective and profitable retail campaign to date.

Case Study

This case study shows how Kohl's Laurent Conrad, a US label, which offers higher-end clothing and accessories, ran the multichannel The Kohl's Lauren Conrad Digital Runway campaign nationwide in order to reach existing and new consumers.

Case Study

This case study explains how Big Bazaar, a retailer, addressed concerns about air pollution in India by developing its own song and branded product, gaining awareness for both the brand and the issue.

Article

This case study shows how American Rag, a private label US fashion brand owned by retail giant Macy's, leveraged music festivals to build credibility among a young target audience.

Case Study

This case study describes Target's, the US retailer, national campaign to interact with the Grammys, with live music instead of ads, placing Target at the centre of the evening's buzz.

Article

This event report addresses attempts by Target, the retailer, to engage consumers using brand "generosity" – a strategy based on providing immersive experiences rather than traditional marketing communications.

Article

This event report demonstrates how Target, the retailer, used social-media data to help drive an increase in sales of its swimwear and related products.

Article

This event report outlines how Macy's, the retailer, enhanced its capabilities in order to provide fuller online personalization for consumers.

Article

This event report explores how Target, an Australian retail brand, boosted sales by adopting a pioneering online to offline digital approach.

Case Study

This case study describes how Canadian Tire (CT) launched a new power tool in order to regain its position as the trusted destination for tools in Canada.

Case Study

This case study explains how Canadian Tire Retail gave customers a reason to buy gifts in its store by launching a new Christmas campaign.

Case Study

This case study describes how Mark's shopping mall, Toronto, successfully overcame post-holiday consumer fatigue.

Article

This event report outlines how Target, the retailer, has adapted its approach to engaging LGBT consumers.

Article

This event report addresses how Macy's, the department-store chain, has developed its influencer strategy over time.