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Case Study

This case study explains how the UK electronics retailer Currys PC World increased sales around Christmas by being honest about the stresses and difficulties of the period and positioning itself as the solution in a humorous TV ad and social media campaign.

Case Study

This case study describes how UK electronics retailer Currys PC World created a contextually relevant, mass-personalisation campaign that used broadcast media to persuade consumers to buy electronics as Christmas gifts.

Case Study

This case study details how Currys PC World, a UK electrical retailer, creatively used data and media to drive engagement and persuasion scores in the UK market.

Case Study

This case study describes how Currys PC World, the last specialist electronics retailer on the UK high street, took a new advertising approach to increase sales in a declining market.

News

NAPLES, FL: Best Buy, the electronics retailer, is effectively leveraging first-party data to enhance its targeting and drive a greater consumer response to its marketing.

Article

This event report covers attempts by Best Buy, the electronics retailer, to make smarter marketing choices based on data.

Article

This event report outlines how Best Buy, the electronics retailer, is leveraging data to enhance its creative output and broader marketing strategy.

Case Study

This case study demonstrates how Media Markt, Germany's biggest electronics retailer, turned Easter price promotion into an actual game to engage with the German public.

Case Study

This case study describes how Grupo Monge, a leading, family-owned retailer of consumer electronics, household appliances and furniture in Central America, started a social movement in Costa Rica - while increasing its brand awareness ahead of Mother's Day.

Article

This Company Profile from Euromonitor provides key details and analysis of Best Buy Co Inc, the owner of brands such as Best Buy, Future Shop and Jiangsu Five Star.

Case Study

This case study shows how Media Markt, Germany's largest consumer electronics retail chain and online shop, created an innovative and funny live marketing event.

Case Study

This case study describes how Canadian Tire (CT) launched a new power tool in order to regain its position as the trusted destination for tools in Canada.

Case Study

This case study describes how MarcoPolo Expert, the electronic chain store in Italy, implemented a loyalty program to build customer fidelity.

Research Paper

This paper explains how the complexity of the typical purchase journey is contradicting the current methodology of shopping research and introduces a new model to fix this issue.

Case Study

This case study shows how Currys PC World, a UK electronics retailer, successfully differentiated itself from its competitors by creating a service-driven campaign, growing both sales and customer trust.

Case Study

This case shows how Appliance Shed, a small Auckland-based retailer of low-price electric goods, used innovative brand and retail messaging to reverse its declining sales.

Case Study

This case study describes how Fundacion Exito, the social responsibility arm of the Exito Group of retail stores in Colombia, conducted a campaign to detect hearing defects in school children.

Case Study

This case study explains how RadioShack, an electronics retail chain, used a humorous Super Bowl ad to reposition its brand.

Case Study

This case study explains how Currys PC World, the UK electronics retailer, used insights about relationships to make the most of the FIFA World Cup without being an official sponsor.

Case Study

This case study describes how mobile phone retailer Carphone Warehouse introduced an innovative tablet app to provide a better customer experience and differentiate the brand within the market.

Case Study

This case study explains how Dixons Retail, a technology retailer, united its two store brands - PC World and Currys - to meet the demands of changing shopping needs and patterns in the UK.

Case Study

German electronics retailer Media Markt wanted to communicate a new reliable pricing pledge that would differentiate it from the excessive, competitive online price cutting typical in its category.

Case Study

The UK's mobile handset and services retailer, Carphone Warehouse, wanted to entice customers into its stores rather than have them go direct to their phone network.

Article

This report from the ANA's Masters of Marketing convention covers the presentation of RadioShack's CMO, Lee D Applbaum, on the rejuvenation of the 90-year-old electrical retailer.

Case Study

Mobile phone retailer Evroset and electronics manufacturer Samsung wanted to stimulate demand for the Samsung Duos line in Evroset stores in Russia and Ukraine.