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News

SHANGHAI: Since Starbucks announced a partnership with Chinese web giant Tencent, the coffee-shop chain has grown 7% in the last quarter, driven by a 6% increase in transactions through WeChat pay.

News

ONTARIO: Tim Hortons, the restaurant chain, and Mark's, the retailer, were named as the leading Canadian brands in the WARC 100, an annual ranking of the best marketing campaigns and companies according to their business impact.

Article

This event report covers how Domino’s, the pizza chain, is leveraging new digital technologies to connect with consumers and drive sales.

Article

This event report outlines how Chipotle, the restaurant chain, survived a brand crisis.

Case Study

This case study describes how Domino's Pizza in the UK used a chatbot to allow consumers with an existing Domino's 'Easy Order' account to order pizza directly through Facebook Messenger.

Case Study

This case study describes how fast-food giant McDonald's partnered with Twitch, the biggest online game live webcast platform in Taiwan, to launch its Dual Combo menu.

News

CHICAGO: McDonald's, the quick service restaurant chain, last week unveiled its global growth plan, which included a strong hint that it plans to roll out a home delivery service in its top five market to reignite sales and win back customers.

News

CHICAGO: McDonald's, the quick service restaurant chain, is planning to entice customers back to its stores by launching a nationwide promotion of discount soft drinks and McCafé beverages.

Case Study

This case study details how McDonald's, the fast food restaurant chain, used its sponsorship program to increase sales in Quebec, Canada.

Article

This Company Profile from Euromonitor provides key details and analysis of Dunkin' Brands Inc, the owners of brands such as Baskin-Robbins and Dunkin' Donuts.

News

NEW YORK: Yum! Brands, the owner of restaurant chains including Taco Bell and KFC, is driving progress by calling on the brainpower of a business unit which essentially functions as an in-house planning department.

Article

This event report outlines how Starbucks, the coffee-house chain, has moved into brand journalism with its "Upstanders" content series.

News

MUMBAI/BEIJING: A spate of business restructuring, revamped menus and new brand launches is reshaping the fast food sector, as global brands look to boost growth in the major Asian markets of India and China.

Article

This article presents a case study of US restaurant franchise IHOP and looks at how its recent 'Eat Up Every Moment' campaign built on its reputation for friendly and affordable service.

Case Study

This article examines the journey undertaken by the UK branch of pizza brand Domino's as it reacted to the rise of brands disrupting the food delivery sector by reimagining itself as a digital-first mealtime solution.

Case Study

This case study describes how Tim Horton's, the Canadian QSR and coffee shop, showed that it was part of the fabric of Canadian life by moving into a regular house in the suburbs for a 6-hour experiential campaign.

Case Study

This case study details how McDonald's, a fast food restaurant chain, engaged supporters with its charity, Ronald McDonald House Charities (RMHC), in the United States.

News

BEIJING/NEW YORK: Coffee chain Starbucks has announced its intention of doubling its store count in China and has also said it is now accepting payment by WeChat.

Article

This study from McDonald's UK, the quick-service restaurant chain, seeks to understand how a menu may be rationalised to simplify consumer choice without a negative impact on sales.

Article

This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.

Case Study

This case study describes how food giant McDonald's moved away from the €1 battle going on in traditional media between the quick-service restaurants in Spain and created a multichannel piece of branded content to appeal to foodies.

Case Study

This case study describes how takeaway pizza brand Domino's UK re-engineered its communications and channel model to drive sales by treating purchases as not just transactions but meal occasions and communications moments.

Case Study

This case study explains how McDonald's used targeted mobile ads and WhatsApp to promote a meal offer in Switzerland.

Case Study

This case study explains how Chili's Bar & Grill, an American restaurant chain, used a video of an old jingle to engage millennials.

Case Study

This case study describes how Burger King, the QSR giant, opened 300 new stores in Italy, marketing the event using a particularly Italian phenomenon: the Umarells, old men who like to watch construction sites all day.