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Research Paper

This article describes how Yanbal, a cosmetics brand, researched the increased use of digital technologies for its direct sales operations in Mexico, Colombia and Peru.

News

KUALA LUMPUR: Malaysia has become the first country outside of China to take part in Alibaba's electronic world trade platform (eWTP) initiative, which envisions digital free-trade zones for small and medium-sized businesses.

Article

This article looks at the changes currently occurring in the retail industry and at how the future of retailing will look.

Article

This event report outlines how Walmart, the retailer, is tapping the power of mobile to boost the in-store experience, as well as to engage consumers digitally.

Article

This event report describes the methods through which brands can adjust to the digital age, namely following Adobe, the software company's advice, and becoming 'an experience business'.

News

SINGAPORE: Singapore will not escape the economic slowdown facing many Asian markets in 2017, as lower consumer spending and a more pessimistic business climate take effect, but the city state can use adversity to its advantage, an industry figure ...

Article

This article considers how the omnishopper experience has meant that a smaller number of 'everything' retailers will dominate the commodity market, while consumers develop category-specific relationships with specialists.

Article

This article explores the trends likely to shape Singapore's marketing and advertising sector in 2017 including mobile content, experiential activations in retail and the ongoing effects of economic downturn.

Article

This event report details how Alibaba, a Chinese e-commerce company, has changed retail in China through continuous innovation in its omnichannel strategy.

Article

This paper outlines the current state of virtual and augmented realities and how retailers might be able to incorporate the technology into their business plan with real life examples tied to broader strategy.

News

GLOBAL: Despite living largely digital lives, two thirds of Generation Z consumers prefer to shop in a bricks-and-mortar store all the time, according to new research from IBM and the National Retail Federation.

Article

This article explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.

News

LONDON: British consumers are witnessing record pre-Christmas discounts for the sixth consecutive year, according to a new retail report that also expects the velocity of trading to increase and the spread of discounts to grow.

Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

Article

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

News

YANGON: There is a degree of uncertainty about the business environment in Myanmar but a new survey shows most local and international firms are planning to expand in the coming year, with the retail sector holding significant potential.

News

SINGAPORE: South East Asia is an emerging leader in social commerce, new data suggests, with 30% of all online sales in the region occurring via social networks in 2016.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.

News

BRISBANE: Australians are flocking back to bricks-and-mortar retail stores in huge numbers as traditional retailers in the country enjoy a renaissance after five years of slumping sales, a new study has found.

Research Paper

This paper examines how mobile’s impact on digital shopping and buying is shaping retail for the upcoming years.

Article

This article examines the trends currently affecting - and profoundly changing - the FMCG industry today, as retailers struggle to get to grips with serving customers in the wake of one of the most challenging economic periods of recent history.

Article

This event report details how Samsung, an electronics company, is using virtual reality (VR) for consumer research in France.

News

MUMBAI: Brands are urgently implementing price cuts, cashbacks and incentives as India's demonetization initiative begins to bite retail sales.

News

LONDON: The volume of retail sales in the UK jumped by 7.4% year-on-year in October, its highest rate of growth since April 2002, according to official figures.

Article

This report examines omnichannel retail globally, including the opportunities and challenges facing retailers as they strive to offer an integrated customer experience across physical and digital platforms.