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Article

This event report outlines how Verizon, the telecoms group, is seeking to enhance its media strategy.

Article

This event report outlines how AT&T, the telecoms group, is seeking to advance gender equality in advertising.

Case Study

This case study describes how US wireless service provider AT&T used Facebook Live to create a real-time event with Santa Claus to encourage customers to sign up to its loyalty programme AT&T THANKS.

Case Study

This case study describes how tech giant Google created a digital lantern site, the Better Wishes site, to allow users in Taiwan to share the lantern tradition in a more sustainable way and in doing so, build brand love.

Case Study

This case study describes how UK broadcaster BT Sport, aimed to engage hard-to-reach football audiences by giving away its coverage of the UEFA Champions League via a digital sampling strategy.

Case Study

This case study describes how Telefonica mobile brand O2 created a new advertising medium to position itself as a digital innovator to get in touch with a young, and digitally savvy, target audience in the German market.

Case Study

This case study describes how tech company Google set out to build love for its brand by creating a dedicated hub, The Voice, to give young Taiwanese citizens a platform in the country's presidential elections.

Article

This event report outlines how AT&T, the communications group, is developing its use of digital as a marketing tool.

Case Study

This case study details how chatr, a mobile virtual network operator brand, redefined its brand identity by targeting immigrants in Canada.

Case Study

This case study details how Koodo Mobile, a mobile network operator brand, changed its business trajectory through the Choose Happy campaign in Canada.

News

NEW YORK: The issue of net neutrality is set to become a battleground between marketers and internet companies on the one hand and telecoms firms on the other as the Trump administration prepares to review the rules surrounding the issue.

Case Study

This case study describes how Google, the internet search company, improved its reputation in Russia by celebrating one of the country's most famous novelists, Leo Tolstoy.

Case Study

This case study details how Digi Telecommunications, a mobile service provider, increased sales and customer loyalty among migrants in Malaysia.

News

NEW YORK: Almost two-thirds (62%) of US consumers own at least one Internet of Things device, such as a smart TV or fitness tracker, and a similar proportion (65%) say they're willing to receive ads on IoT screens, a new survey has revealed.

News

NEW YORK: The cord-cutting trend in the US appears to be slowing down, as a new survey has revealed that 84% of pay TV subscribers say they expect to continue subscribing to cable one year from now compared with just 70% in 2015.

Case Study

This case study shows how Virgin Media, a mobile operator in the UK, created #phonerumour to talk about a new iPhone launch before anyone else did and amplify the Virgin name.

Article

This case study explains how BT Sport, a British sports channel, live streamed football games on YouTube in order to gain maximum distribution and connect with fans.

Case Study

This case study details how O2, a telecommunications company, increased upgrades among customers on its O2 refresh contract in the UK.

Case Study

This case study examines how O2, a telecommunications service provider, increased its Consumer Satisfaction Index (CSI) through positive awareness messages in the United Kingdom.

News

MUMBAI: The spread of 4G telecoms services across India is transforming all areas of work and leisure and how people consume content and shop, a new report has said.

Case Study

This case study details how the nbn, a national open-access data network, increased media presence and consumer activations in the Australian market.

Case Study

This case study describes how Batelco, a leading communications technology and telecom provider in Bahrain, used its Internet of Things (IoT) technology to improve the safety of local children travelling to school by bus.

Case Study

This case study describes how US mobile provider Straight Talk Wireless raised brand awareness and drove in-store sales by using a smartphone shopping app, during Black Friday.

Case Study

This case study describes how Telenet, a premium Belgian telco, retained the value perception of its services by increasing the use of its Yelo Play app, an on demand service free to all customers.

Case Study

This case study describes how AT&T, the US telco, ran a campaign to reduce the number of distracted drivers on the roads, that broadened a previous effort by shocking viewers with accidents in a life just like theirs, ruined by a distracting phone, just like theirs.