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News

SHANGHAI: Despite Apple's record $800bn valuation, the iPhone giant continues to struggle in China, as new figures show Google's Android OS enjoying 87% market share in the first quarter of 2017, as more phone manufacturers compete.

News

NEW YORK: Motorola, the telecoms brand, has shown how programmatic advertising can successfully be integrated into campaigns that are seeking to launch new products.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

News

SINGAPORE: Brands can extract extra mileage from television commercials by adapting them to mobile video formats but should be aware the two formats require different creative strategies, a senior marketer at Facebook has said.

News

MUMBAI: Samsung, one of India's most popular electronic brands, is making its marketing more "local" as the company seeks to fight off a flood of competitors from China in the market.

News

NEW DELHI: Not only are Chinese phone brands squeezing out Indian ones in the marketplace, they are also grabbing a major chunk of the high-profile marketing opportunities in Indian sport.

News

FRAMINGHAM, MA: The global wearables market reached a new all-time high in the fourth quarter of 2016 after 33.9m units were shipped, representing year-on-year growth of 16.9%.

News

BARCELONA: Technology firm Nokia gained worldwide attention last week when it announced the reintroduction of its iconic 3310 handset at the Mobile World Congress, but the company's CMO says the brand is about much more than mobile phones.

News

NEW DELHI: Amazon, the US e-commerce giant, has been named the most mobile-ready brand in India, while auto brands also fared well in the Indian segment of a worldwide study.

News

HONG KONG: After just two years since they were launched, 4G networks now account for almost 6-in-10 (59%) of all mobile subscribers in mainland China, a leading telecoms analyst has revealed.

Article

This case study explains how OnePlus, a Chinese smartphone manufacturer, created a VR experience to launch a new phone.

News

SAN JOSE, CA: Mobile data traffic is forecast to grow seven-fold by 2021 because of strong growth in mobile users, smartphones and Internet of Things (IoT) connections as well as network speed improvements and mobile video consumption.

News

SAN FRANCISCO: The use of haptic technology to bring consumers' sense of touch into play in mobile video ads can produce a 50% uplift in brand favorability, according to new research.

News

LAS VEGAS: Voice-activated assistants were a major feature of the recent CES, but agency executives have cautioned that until these and other smart technologies work more seamlessly together, their impact will remain limited.

Opinion

Tom Goodwin, Head of Innovation at Zenith, speaking at a recent NewsCred event, noted that as the media and technological landscape evolves, consumers are no longer actively searching out content; in a "post-digital age", he said, content will increasingly come to consumers.

News

SEOUL: After a difficult 2016, Samsung Electronics is facing another hit as the corruption scandal engulfing the South Korean government spreads to a top company executive.

News

HONG KONG: Oppo, the Chinese electronics firm, is a relatively late entrant into the fiercely competitive Asian smartphone market, yet it is rapidly building market share as it eschews an online strategy in favour of offline customer service and ...

News

MUMBAI: The spread of 4G telecoms services across India is transforming all areas of work and leisure and how people consume content and shop, a new report has said.

Case Study

This case study details how Three Mobile, a telecommunications company, increased sales and engaged shoppers during the Christmas period in Ireland.

Case Study

This case study describes how Sony, the Japanese technology brand, increased brand consideration and preference for their new Z3 smartphone in the UK, through an experiential stunt that showed a day in the life of a Sony user.

Case Study

This case study shows how Samsung, a technology brand, created a reactive content campaign to deliver high quality information around its Olympics sponsorship.

Case Study

This case study describes how mobile phone company Samsung Mobile aimed to be the most engaging brand throughout the Olympic Games by creating real-time content, focusing on barrier-defying moments.

Article

This article outlines how Huawei, a telecommunications challenger brand from China, took on rivals in Western Europe with a product launch tapping content marketing and influencers.

Case Study

This case study shows how Motorola mobility, a mobile device brand, successfully launched its new smartphone in India through an integrated campaign.

Case Study

This case study explains how Huawei, the technology company, used engaging TV ads to increase awareness and consideration.