Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

Index


102 results found
Sort by

Case Study

This case study describes how AXE body spray used mobile behavioural data and multi-screen behaviour as a guide to capture its Taiwanese core target audience accurately, and serve them with relevant tailored messages to trigger their interest in the brand.

Case Study

This case study details how Lynx, a brand of male grooming products, and CALM, a male suicide prevention charity, collaborated to raise awareness of male suicide in the United Kingdom.

Case Study

This case study reveals how Sure, the deodorant brand, activated a new communications strategy at music festivals in the UK to target young audiences.

Case Study

This case study describes how US deodorant brand Old Spice connected with its target audience by creating a live-streaming, live-action, user-controlled video game.

Case Study

This case study describes how deodorant brand AXE used WhatsApp to communicate with young Millennial men in Ecuador.

Case Study

This case study describes how AXE body spray used mobile behavioural data and multi-screen behaviour as a guide to capture its Taiwanese core target audience accurately, and serve them with relevant tailored messages to trigger their interest in the brand.

Case Study

This case study shows how Park Avenue, a deodorant brand, used humour to engage with a dismissive Indian younger audience, and increase its sales.

Case Study

This case study describes how Wild Stone, an Indian deodorant brand, overtook the market leader Axe to become the number 1 brand in the gas-based deodorant category in India by challenging existing preconceptions.

Case Study

This case study shows how Dove, a personal care brand, successfully translated a brand purpose campaign in the US into a sales increase.

Case Study

This case study shows how Axe, a men's toiletries brand, increased brand sales using a digital strategy to become Indonesian men's 'wingman'.

Case Study

This case study details how Axe, Unilever's male fragrance brand, launched its new Axe Anarchy deodorants in the global market.

Case Study

This case study shows how Unilever launched a new dry-spray deodorant range across five different brands.

Case Study

This case study demonstrates the redesign and rebranding techniques of Soft & Gentle, the UK's original non-sting deodorant, that rescued dwindling sales, and ensured greater visibility and awareness.

Research Paper

Brand attributes play an important role in tracking customer-based brand equity. Therefore researchers need an effective approach for eliciting attributes.

Case Study

This case study describes how a campaign that combined online content with local knowledge helped Old Spice, the male grooming brand, tap into the confusion over masculinity and reconnect with its target audience.

Case Study

This case study demonstrates how Lynx, the deodorant brand, overcame its immature image among UK men in their early 20s to promote its Lynx Black variant.

Case Study

This case study explains how AXE used a partnership with the Space Expedition Corporation and an online video and experiential campaign to launch a successful competition and boost sales.

Case Study

This case study illustrates how Rexona, a personal hygiene products manufacturer, successfully launched their upcoming product by tapping on Thai women's sense of accomplishment.

Case Study

This case study explains how Rexona, a deodorant brand, used sponsorship of a TV show and a mobile app to increase engagement with consumer in Turkey.

Case Study

This case studies shows how Axe, the deodorant brand, launched a product targeting men in Turkey with live music events and a new use of mobile WiFi.

Article

This Company Profile from Euromonitor provides key details and analysis of Natura Cosm├ęticos SA. Included is a strategic evaluation with key facts about the Brazilian company, competitive positioning against comparative brands, and assessment of its position in the Toiletries and cosmetics market.

Case Study

This case study describes how Unilever launched a new limited edition AXE bodyspray in Argentina and Mexico.

Case Study

This case study explains how Rexona, a deodorant brand, used digital, social and mobile technology to engage with its target group - Malaysian women - for a good cause, as well as increasing sales.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Tide, Ariel and Febreze.

Research Paper

This paper argues that premium digital out-of-home media has a valuable 'priming' capability that makes people more receptive to other ad formats.