Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

Index


187 results found
Sort by

Case Study

This case study explores how Oetztal Tourismus, a range of hiking hotels in Austria, launched a ski pass in the local area of Soelden, which would be the first of its kind to have a built-in chip to make skiers locatable.

News

NEW DELHI: Content marketing has always been a mainstay of the travel industry, but travel habits are changing and marketers must move with the times, according to a senior agency expert in the category.

Article

The article explores how content marketing can be used effectively in the travel category, offering examples of localisation and experimental marketing.

News

SEOUL: As China and Japan prepare for an extended holiday period next week, Korea's tourism and retail sectors are bracing for a downturn.

News

NEW YORK: The US appears to be losing its appeal as a tourist destination, as a combination of political events and security concerns deter overseas visitors and threaten to hurt a $1.8 trillion industry.

News

SINGAPORE: Asia-Pacific's outbound travel market is expected to grow by 6% annually from 2016 to 2021, but the region's emerging markets will grow twice as fast as developed ones, a new report has forecast.

News

LONDON: Visitor numbers to the UK increased by 1.5% to 10.7m in Q3 2016 compared with the same period a year ago, while the amount spent in the UK during these visits grew by 3% to £7.4bn, the latest industry estimates have shown.

News

BEIJING: Tourism infrastructure in China is on course to receive a massive injection of two trillion yuan ($290bn) by 2020 as the authorities seek to increase private investment in the industry.

Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

Case Study

This case study details how CzechTourism, the national tourist agency of the Czech Republic, targeted European travellers aged 18-26 years and generated interest in its CoolCzechGuide.

Case Study

This case study describes how VisitBrussels, the Belgian capital's office of tourism, changed the city's fortunes after a terror attack by using the views of local people to provide the most accurate account of the city's atmosphere.

Case Study

This case study describes how tourist body Destination Canada used data, consumer-driven sequencing and addressable content targeting to attract European travellers to Canada as a holiday destination.

Case Study

This case study shows how Diu, a small Indian Island, successfully doubled its number of tourists by rebranding itself and showcasing its culturally eclectic past.

Case Study

This case study describes how the Philippines built a tourism brand based on fun to increase tourism.

Case Study

This case study shows how Onomichi-city, a small port town located in Japan's Hiroshima Prefecture, created an ingenious campaign using stray cats as the city's tour guides.

Case Study

This case study demonstrates how the Philippines Department of Tourism revitalized the country's tourism industry through a multi-faceted promotional campaign and using Filipinos as co-creators and as a media channel.

Case Study

This case study explains how Promote Iceland, the country's tourist board, recruited ordinary Icelanders to answer prospective tourists' questions.

Case Study

This case study describes how Penang's state tourism bureau promoted Penang through an experiential campaign hosted in five foreign cities in south-east and east Asia.

Case Study

This case study describes a campaign from Saga City, a south western Japanese city, that revitalised the local economy and culture.

Case Study

This case study shows how Failte Ireland, a national tourism body, reversed tourism decline in Dublin by engaging with visitors online.

Case Study

This case study demonstrates how Failte Ireland, the body responsible for the domestic tourism industry, used advertising to encourage Irish people to spend more of their holiday money on home holidays.

Article

This article covers how Tourism Australia invited everyday Australians to participate in building the country’s brand via its #seeaustralia content marketing campaign in Instagram and Facebook.

Case Study

This case study details a campaign from the Tennessee Tourism Department to get Americans to visit the state for their summer vacations through a 'One Minute Vacation' that gave a taste of a road trip before booking.

Case Study

This case study explains how Visit Britain, the UK's national tourism agency, engaged young affluent Chinese travellers in a 360-degree social media campaign and got them to consider Britain as their next destination.

Case Study

This case study details how the Pure Michigan Campaign, a travel marketing campaign by the US state of Michigan, increased travel to the state by appealing emotionally to tourists' desire to escape.