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News

LONDON: Transport for London (TfL), the official body responsible for the city's Underground, has conducted a geo-location trial involving Tube passengers that has the potential to offer future opportunities for advertisers.

Article

This event report outlines how Carnival Corporation, the cruise-line company, has moved into the TV production space to promote its brands.

Case Study

This case study describes a campaign by UK train operator Virgin Trains which created an interactive portal to collect and collate customer sentiment in order to improve customer experience and satisfaction.

Case Study

This case study describes how Hailo, the taxi-hailing app, reminded customers that it was the only taxi app worth keeping, by celebrating the brand's 3rd birthday.

Case Study

This case study describes how the taxi-hailing app Hailo risked being forgotten about, so it aligned its brand with a historic vote: the referendum on whether Ireland should legalise same-sex marriage.

Case Study

This case study describes how car rental company Europcar decided to use its paid search data to help the brand stand out from the crowd and grow the business in a time-efficient way.

Case Study

This case study shows how Sixt, a car rental service, used a highly localized campaign to increase market growth in the UK.

Case Study

This case study shows how Eurotunnel Le Shuttle, a transport service between the UK and Europe, step-changed its advertising performance, driving business growth at competitors' expense.

Case Study

This case study describes how P&O Cruises, a cruise holiday company in the UK, launched a media campaign to change its focus away from cheap deals, and to engage new customers and increase sales.

Research Paper

This article covers a new approach to measuring rail passengers' experience by exploring the emotions associated with rail travel among London commuters.

News

HONG KONG: A/B testing, experiential and a heavy focus on localization helped Uber grow its brand presence aggressively from nine cars serving Hong Kong to more than 10,000 in just two years.

Article

This article outlines how Uber, the ride-hailing app, built its presence in Hong Kong with A/B testing, experiential marketing and a highly-localized approach to omni-channel outreach.

Case Study

This case study describes how Southeastern, a rail operator in the United Kingdom, launched a campaign to promote off-peak travel.

Article

This event report addresses how Avis, the car-rental company, found new customers by looking beyond tried and tested marketing techniques.

Case Study

This case study explains how Hailo, the taxi-booking app, spread out of big cities into less well served parts of Ireland, emphasising the local nature of the app.

Article

This case study shows how Transport for London's (TfL) Customer & Employee Insight team used compilations of multiple strands of data to create a new holistic approach to implementing change at every level of the organisation.

Case Study

This case study describes how Transport for London (TfL) partnered with disabled travellers to identify pain points for disabled travellers across the network.

Case Study

This case study shows how Virgin Trains changed perceptions of train travel in the UK by channelling 'awesome' through the entire customer journey.

Case Study

This case study demonstrates how the Stansted Express (STEX), the train line between Stansted Airport and central London, encouraged visitors flying into Stansted to book ahead of their trip.

Research Paper

This paper describes how a method of ethnographic research conducted on the Indian Railways delivered insights into generational interplay and demonstrates how it can be used in other cultures and countries.

Case Study

This case study describes how Ruter, a public transport provider in Oslo, Norway, delivered pizzas by public transport in a campaign to prove the efficiency of public transport and to encourage more citizens to use it rather than private cars.

Case Study

This case study describes how France's national state-owned railway, SNCF, attracted the attention of engineering students with a view to recruit them.

Article

This event report outlines how Lyft, the ridesharing app, is putting friendliness at the heart of its brand proposition.

Research Paper

This paper explains how Deutsche Bahn (DB), the German national rail provider, developed focus groups in a scenario close to real life.

Case Study

This case study describes how British-American cruise line Carnival stimulated demand for its 2014 Wave Season, the annual cruise industry sales blitz.