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Article

This event report explores how Voyage Prive, a flash-sale holiday site, has utilised a learning exercise in order to match advertising images of holidays with people's personal vacation preferences.

Article

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

Article

This article summarises some of the key findings into the digital behaviours and purchase journeys of vacation buyers, presented in infographic format.

Article

This Company Profile from Euromonitor provides key details and analysis of Expedia Inc, the owner of brands such as Hotels.com, Hotwire.com and eLong.

Article

This Company Profile from Euromonitor provides key details and analysis of Thomas Cook Group Plc. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the travel market.

Article

This event report addresses how Hotwire, the travel website owned by Expedia, has boosted its performance on mobile.

Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

Case Study

This case study details how Kuoni, a luxury holidays company, promoted Indian Ocean holidays through photo editorials focusing on how sand differentiated the various destinations.

Case Study

This case study describes how Butlin's, a heritage holiday company in the UK, created new packages to attract fresh clients and accelerate growth.

Case Study

This case study shows how Spies Travel, a package holidays brand, increased its sales by using funny ads highlighting Danish birth rates.

Case Study

This case study shows how Yatra, an online travel agency service (OTA), increased sales by shifting its campaign focus away from discounts and towards engaging new audiences in India.

Case Study

This case study describes how PayPal and Airbnb incentivised its global consumers to book an Airbnb using PayPal during the holiday season with a $50 off coupon.

Case Study

This case study describes how Expedia, a US parent company to a number of online travel brands, shows the transformative power of travel with a powerful VR/Content marketing campaign.

Article

This article explores how Airbnb, Booking.com and Skyscanner improve customer experience across digital, mobile and frontline platforms, and provides tips for travel brands on effective CX.

Case Study

This case study describes how Spies Travels, a traditional 60-year-old travel agency from Denmark, safeguarded its future with a provocative content campaign.

Case Study

This case study shows how Royal Caribbean International, a cruise company, used a brand new #ComeSeekLive campaign to attract a new audience and grow their business in the United States.

Article

This event report outlines how Booking.com, the travel website, tapped into the passions of would-be travellers to help build its brand.

Case Study

This case study examines a campaign from KOA (Kampgrounds of America) that highlighted its familiar but fundamentally unknowable logo with an emotional, multi-media campaign that asked, 'what's behind the sign?'.

Case Study

This case study details how Virgin Holidays leveraged virtual reality technology in the UK to foment excitement in the cold months of winter, when people plan their holidays and go to travel stores to validate their choices.

Article

This article focusses on augmented reality systems (AR) and its sub-category, virtual reality (VR), and the immersive possibilities that they bring to marketers.

Article

This Company Profile from Euromonitor provides key details and analysis of TUI AG. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the travel market.

Case Study

This case study shows how Butlins, the British chain of holiday camps, used a social video acquisition strategy that delivered more bookings for much less investment.

Case Study

This case study illustrates how Skyscanner, an online travel search engine, successfully broke into the Singaporean online travel market with a special competition.

Case Study

This case study shows how Makemytrip.com managed to change their brand positioning in India through an integrated campaign.

Case Study

This case study describes how Hotels.com, an online vacation booking service, removed consumer anxiety around using online travel agents to re-establish a market-leading place in the US.