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Case Study

This case study describes how NRG Energy, an energy company, improved perception of solar power in the United States with its Solar Forecast.

Case Study

This case study details how OVO Energy, an energy supply company, built awareness and incorporated door drops into its multichannel recruitment campaign to drive incremental PAYG (prepayment) customers in the United Kingdom.

Case Study

This case study shows how EDF Energy, a UK energy supplier, increased conversions to its opt-in paperless bills through targeted email.

Article

This article details how British Gas, the energy provider, developed a bespoke testing tool based around a realistic simulation of the online sales journey.

Case Study

This case study describes how Ovo Energy, an independent energy company, launched a campaign to showcase its people-centred approach, breakthrough the mistrust of the sector and grow its customer base.

Article

This event report details how Schneider Electric, a multinational corporation that specialises in energy management and automation solutions, modernised its B2B content marketing strategy.

Case Study

This case study describes how Vattenfall, an energy company, promoted its solar panels in Sweden through The Suncell Guide campaign.

Case Study

This case study details how Malmö, a Swedish Football club, and E.ON, an energy company, increased their reach locally through the Welcome Home, Z campaign.

Case Study

This case study describes how Genesis Energy, an energy company in New Zealand, won over new customers by giving them a holiday from paying their first bill.

Case Study

This case study sets out how SEAS-NVE, a Danish energy company, explained the composition of its energy bills to improve customer satisfaction.

Case Study

This case study explains how Origin Energy, an Australia energy company, used Google Maps to help people understand how well solar energy panels would work on their homes.

Case Study

This case study describes how Bord Gais Energy (BGE) successfully moved from a state sector monopoly to a private sector company in the hyper-competitive Irish energy market by using marketing and advertising as a strategic business tool.

Case Study

This case study looks at Australia's Water Corporation, who responded to Perth's severe water shortage by persuading citizens to reduce their sprinkler usage by a few minutes, causing a huge cumulative impact on water saved.

Case Study

This case study shows how EDF, a French energy company, diversified its business away from just providing electricity - and became instead a well-known supplier of innovative services.

Case Study

This case study describes how the Manila Electric Company (Meralco) launched an ongoing, monthly multi-media campaign of advisory messages in order to build a relationship with its customers and counter negative publicity.

Article

This article examines the ways in which the internet of things (IoT) can capture behavioural data to enable personalisation of goods and services.

Case Study

This case study demonstrates how OVO Energy, an energy provider in the UK, used digital advertising to grow awareness and new customers.

Case Study

This case study describes how ExxonMobil, a multinational gas and oil corporation, launched a communications campaign in the US to promote engineering as a degree and career choice.

Case Study

This case study describes how the Ministry of Power, Energy and Mineral Resources communicated with the urban population of Bangladesh to reduce the wasting of key resources.

Case Study

This case study describes a campaign from SSE, a UK energy company, turned around negative perceptions with a campaign highlighting the positive benefits of energy.

Case Study

This case study demonstrates how Vattenfall, a Swedish energy company, positioned itself as a smart energy enabler to grow awareness.

Case Study

This case study explains how We Energies, an American energy company, improved its visibility in mobile search results so that people could report power outages more easily.

Article

This report offers a snapshot of how consumers make use of and perceive energy providers and green technology during a period of intense change for the energy industry as a whole.

Research Paper

This paper explains how the Argentinian government set a new direction for YPF, the hydrocarbon company, when it was nationalised.

Research Paper

This paper describes a new way to passively measure household electricity usage patterns.