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Case Study

This case study describes a campaign by Lacoste, a clothing brand, which used A/B testing and programmatic channels to target audiences in the UK, France and Germany.

Case Study

This case study shows how Kohl's, a department store in the US, created a social media driven campaign in order to engage with a wider audience and increase sales.

Case Study

This case study shows how Gore-Tex, a textile ingredient brand, increased brand awareness in Germany by developing a brand-owned content platform.

Case Study

This case study describes how Wills Lifestyle, the premium clothing and apparel brand in India, used technological innovation to engage Wills Lifestyle consumers and fans in-store and online.

Case Study

This case study explains how Bonds, an underwear company, used humour to increase sales among Australian men aged 18-39.

Article

This event report shows how Betabrand, the startup apparel manufacturer, has built its brand through an unconventional approach to product development and marketing.

Article

This Company Profile from Euromonitor provides key details and analysis of Fast Retailing Co Ltd, the owner of brands including Uniqlo and Comptoir des Cotonniers.

Case Study

This case study looks at a Paraguayan campaign from Robert Tailor's shop to raise awareness of the political reality and the outrageousness of corruption, by positioning the brand as an ally of the people.

Case Study

The case study describes how Wildcraft, an Indian outdoor gear brand, used Weather Hacking, a location-based weather-sensitive digital content system, to woo its digital savvy audience and own the outdoors.

Case Study

This case study shows how Kohl's Laurent Conrad, a US label, which offers higher-end clothing and accessories, ran the multichannel The Kohl's Lauren Conrad Digital Runway campaign nationwide in order to reach existing and new consumers.

Case Study

This case study details how Converse, the US footwear brand, released a sequel to its iconic shoe: the Chuck Taylor All Star which took inspiration from movie launches to sell out in just one week.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.

Article

This event report addresses how Adore Me, a digital-first challenger brand in the lingerie space, has aimed to build its brand.

Case Study

This case study details how POP Village, a London-based shoe brand, launched with playful packaging and managed to sell its entire stock and secure a pop-up space in Sheffield's Meadowhall shopping centre.

Research Paper

Advertisers use multiple online channels to reach consumers over the Internet. Yet, to the current authors’ knowledge, little is known about how prior user behavior across these advertising channels can be used to predict conversions.

Case Study

This case study shows how discount designer apparel website, The Outnet, increased brand awareness, sales, social activity, and KPIs through a low-budget social media-friendly concept in the UK.

Research Paper

This paper explains how qualitative research has become a methodological asset that allows a better understanding of customer engagement, how it is evolving and how it can be applied to increase growth.

Article

This event report shows how Carhartt, the apparel brand, boosted its standing with members of the "maker movement" while maintaining its traditionally high standing with people working in physically demanding jobs.

Article

This playbook provides a guide to holiday shoppers and digital influence on clothing and electronics purchases, examining the ways digital media and mobile devices are used differently among various age groups.

Article

This Company Profile from Euromonitor provides key details and analysis of ASOS, the online fashion and beauty store.

Article

This event report outlines how Calvin Klein, the fashion brand, follows the contours of the technology adoption cycle in crafting its marketing campaign.

Case Study

This case demonstrates how Delchmann, Europe's biggest shoe retailer from Germany, added a new emotional dimension to its predominantly rational brand, establishing it as a vendor of fashionable shoes.

Case Study

This case study demonstrates how Converse, the athletic shoe brand owned by Nike, built its global brand by highlighting how wearers customise their Chuck Taylor sneakers.

Case Study

This case study describes how Jigsaw, a UK clothing retailer, returned to sales growth by targeting younger shoppers with a new message.