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Article

This paper describes a research project for Mercado Libre, a Latin American ecommerce platform, which wanted a better understanding of its own position against those of its competitors in the online shopping market.

Article

In this article, the author adds her own contributions on how to use data to gain human insight into customer needs.

Article

In this article, the author shares four insights concerning marketing artificial intelligence and explains what marketers should watching for.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This report discusses how the practice of marketing analytics has evolved in recent years, moving quickly from web analytics and decision support to an age of complete automation.

Article

This event report outlines how marketers can adapt to the growing fusion of media, advertising and technology, based on insights from research firm Ipsos.

Article

This article presents an eight-point checklist that will show how to optimise digital spend at a tactical level, including what data is needed and what techniques can be used.

Article

This event report details how IBM, the technology company, has been looking at the expansion of the 'augmented intelligence' marketplace.

Research Paper

This paper examines the potential impact of the 'Internet of Things' (IoT) on market research and how it can be used to understand the needs and satisfaction of customers and research participants.

Research Paper

This paper examines how surveys can be used responsibly by companies in order to find a balance between reasonable use of data and the protection of individual privacy.

Article

This webinar explores how the personal data economy is about to change and how marketers can adapt to and leverage the growing area of people-data.

Article

This article is concerned with the supposed 'death of the focus group' and asks if demand for qualitative research is really declining.

Article

This article covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.

Research Paper

This Viewpoint describes the new opportunity for market researchers provided by the data trails that track our lives and behaviour with increasing levels of granularity and precision.

Article

This paper outlines a model for data maturity in digital advertising, arguing that an effective use of data is not an 'investment in tech,' but a true business transformation.

Article

This event report covers the Future of Strategy session held by Warc in Cannes, looking at the role of planners, opportunities in new tech, and why proven methods of gathering insights are still necessary.

Article

This event report examines how BBC Worldwide's consumer insights team is using new tools, and partnering with startups, to keep pace with the seismic changes taking place across the media industry.

Article

The article demonstrates how Unilever, UnionPay and Coca-Cola are using big data to target niche demographics, understand neuroscientific insights, personalize campaigns and increase sales conversions in China, a country that will generate 20% of all global data by 2020.

Research Paper

This article describes the ways in which brand marketing is rapidly changing and how businesses and marketers will have to adapt.

Article

This essay argues that planners should not lose sight of the planner's purpose: to place emphasis on the user needs and wants, the value that the product or advertising can bring.

Article

This article investigates developments in AI and why digital assistants need to be more conversational.

Research Paper

The MRS's Impact 2016 conference showcased the research sector's curiosity, its talent to mine dazzling insights and its ability to ignite revolution in business and society.

Research Paper

This article outlines the challenges facing programmatic and argues for the potential of Digital Mindset Targeting as the future of advertising in Asia.

Research Paper

This article argues that mobile consumer research is still lacking robust observational data and methods, particularly in mobile-driven markets like Indonesia, and presents a new research methodology.

Article

This article argues that marketing should move beyond personalisation to embrace data-driven relevance and real-time messaging that meet the expectations of digital consumers.