Thomas Walker, Cecilia La Greca and Horst Feldhaeuser, ESOMAR, Latin America, April 2017
This paper describes how Coca-Cola, the beverage company, ensures consistency in its market research globally, through the use of a partner organisation that monitors and supports the activities of its research agencies around the world.
Tim Macer and Sheila Wilson, International Journal of Market Research, Vol. 59, No. 2, 2017, pp. 173-198
Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.
On Tuesday, March 14th, after a fantastic day at the MRS Conference, a selection of research revolutionaries descended upon Vout-O-Reenees - a club for the ‘surrealistically distinguished’ - to celebrate 10 years of the Research Liberation Front.
BOCA RATON, FL: Market researchers must be "zealots" in championing the voice of the customer in the face of a rising tide of different data streams, a leading executive from Ipsos Connect has suggested.
BOSTON: Politicians and their aides make use of many of the techniques and stratagems of the advertising and marketing industry, but the recent presidential election suggests they should pay closer attention to brand relationships, an academic has ...
Kylie Brosnan, Bettina Grün and Sara Dolnicar, International Journal of Market Research, Vol. 59, No. 1, 2017, pp. 35-56
This study investigates whether it is the case that representativity is undermined if personal computer, tablet and smartphone respondents differ in socio-demographic characteristics and display different survey completion rates.