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Research Paper

This paper describes how Coca-Cola, the beverage company, ensures consistency in its market research globally, through the use of a partner organisation that monitors and supports the activities of its research agencies around the world.

Research Paper

This paper examines the challenge of completing the first commercial market research study in Cuba since its revolution in 1959.

Research Paper

Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.

Research Paper

This paper examines how dashboard applications might be transformed in order to maintain interest and user attention.

Article

This event report outlines what leading client-side marketers are looking for in their market research partners.

Article

This event report addresses how Microsoft, the technology group, ensures its advertising research function delivers the desired results in terms of both mindset and performance.

Article

This event report offers guidance to marketing researchers seeking to adapt in an increasingly complex technological environment, based on analysis conducted by Ipsos.

Article

This paper provides an overview of the Annual Global CEO Survey by PwC, the professional services group which, having run for 20 years, examines how CEOs respond to prolonged disruption in the market.

Article

This paper sets out a research project for Unilever, the FMCG manufacturer, to deliver an understanding of how toothpaste is consumed amongst lower-income groups in Nigeria, Ethiopia, India and the Philippines.

Article

This short article relates an interview with Tanya Franklin, director of market and consumer insights at Lowe's, the American home improvement company, in which she describes how actionable insights lead to the creation of business advantages.

Research Paper

This paper describes a research project for Unilever's Comfort fabric softener brand that combined the analysis of big data and qualitative research to provide actionable consumer insights.

Research Paper

This paper describes a multi-method and multi-stage research project by AOL, the American digital media company, to support the design, development and launch of a security-focused extension to one of its core products.

Research Paper

This paper describes a qualitative research project for Clif Bar & Company, a US manufacturer of energy bars and drinks, that sought a fuller understanding of its core consumer - 'extreme adventurers' - and the opportunities to widen its market beyond them.

Research Paper

This paper questions one of the fundamental assumptions of research: that of the researchers' objectivity, through a case study on behalf of Land Rover that demonstrates the move away from objectivity in market research.

Article

This case study details how Tetra Pak, a food packaging and processing company, and Travelex, a foreign exchange company, put the consumer at the heart of their market research philosophy.

Article

This article presents specific steps which market research firms can take to focus and improve their marketing and sales plans in 2017.

Article

This article explores three different frameworks through which behavioural science can be applied, examining the Behaviour Centred Design framework, The Behavioural Design Methodology, and the TEST framework.

Research Paper

This paper argues that brand trackers must be ecosystems, living organisms that adapt to the new realities of the market in order to survive, using 90+ cases from Coca-Cola's brands to show the new system at play across the company's multi-billion dollar portfolio.

Research Paper

This paper proposes that empathy is the emotional token necessary to capitalise on the move toward social media and ever increasing screen time.

Research Paper

This report describes the results of a Unilever Habits and Attitudes (H&A) study that looked into consumer behaviour and the opportunities provided by listening to social media conversations to pick up emerging signals of change.

Article

This event report addresses how qualitative research helps General Motors, the auto manufacturer, develop new vehicles.

Article

This event report examines how complicated research can communicate its value to company leaders - often the hardest audience to reach.

Article

This event report offers an insight into how YouTube, the video platform owned by Google, is approaching market research.

Article

This event report examines how BBC Worldwide's consumer insights team is using new tools, and partnering with startups, to keep pace with the seismic changes taking place across the media industry.

Article

This event report explains how Microsoft transformed the efficiency and effectiveness of its market research function by pursuing a more holistic strategy.