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News

GLOBAL: Consumer-focused tech brands that develop ecosystems, catering to many needs, take the top three positions in a survey of the world's most valuable brands, suggesting brands that offer simplicity in an increasingly complex world dominate.

Article

This article shows that brand KPIs are only valuable when and where they are genuinely actionable and if they measure the right things, which should be the variables most important to building a brand's financial value over the short and long term.

News

NEW YORK: Internet giant Google has overtaken Apple to be named the most valuable brand in the US, according to the latest rankings of America's top 500 companies.

News

BEIJING: Tencent, the technology giant that owns messaging app WeChat, has become the first Chinese brand to be valued at more than $100bn, according to a new study.

News

GLOBAL: Consumers expect brands to produce content in some form, but they see more than half their output as mere clutter that fails to deliver any personal benefits, new research says.

News

NEW DELHI: The value of effective crisis management has been demonstrated in the 2016 rankings of Brand Equity's Most Trusted Brands, as Maggi, the noodle brand pulled from the shelves in 2015, recovered from 95th to 25th position.

News

GLOBAL: Amazon, the US e-commerce giant, has been named as the most valuable retail brand in the world, according to new rankings that are dominated by US brands.

Article

This article explores the topic of Masterbrands, a point of reference from which subsidiary brands flow, and a guiding architecture for the outlook of the company.

Article

This article explores the current writing and thinking on the subject of masterbrands and the strategies that propel them: a dominant, overarching frame in which various products, services, and brands, operate.

Research Paper

This paper outlines the 'Digital Forensics' methodology of the research firm, Flamingo, which seeks to extract consumer insights out of brand data and, in this instance, use it to inform a client's merger and acquisition strategy.

Article

This article explores how a company can select and optimise the right metrics to understand the health of its brand, suggesting methods to ensure reliability and championing understanding over data.

Research Paper

This paper explains efforts to introduce a brand metric capable of scientific rigor in measurement, with demonstrable relationships to business growth, and capability to be managed.

Research Paper

This article discusses brand investment and valuation, emphasising the lack of hard financial value to a brand, and suggests a roadmap for monitoring marketing investment return.

Article

This article argues that business can learn from the art world about the principles of value in order to better understand consumer expectations.

Article

This report discusses how consumers seem to care little about a brand, even though it may be hugely valuable.

Article

This article sets out to prove that strong branding is a determining factor for brand value growth and that the highest-value growth is achieved when good advertising and strong branding are successfully combined.

Article

This article outlines 10 key ways to boost brand value based upon an analysis of what unites the world's biggest and most valuable brands, including the likes of Coca-Cola, Nike and Disney.

Article

This article argues that many brands' values lack meaning and don't help them stand out from the competition.

Article

This article considers the role marketers play in preparing a business for a flotation on the stock market and the importance of keeping a focus on the brand.

Article

This article asks why big firms don't see problems coming when continuous monitoring of consumer opinion is readily available via a range of research techniques.

Article

This article responds to 'Building marketing's impact in the boardroom', published in Market Leader Q3 2015, which gives practical advice about how to increase marketing's influence in the boardroom.

Article

This article offers five action points to create a strong, valuable brand, based on learnings from the 2015 BrandZ Top 100 Most Valuable Global Brands report. These are:

Article

This event report breaks down ten key lessons drawn from a decade of Millward Brown's BrandZ reports, which identify the world's 100 most valuable brands each year.

Research Paper

Brand equity and customer equity, respectively, constitute the value provided by brand and customer portfolios to companies.

Research Paper

Brand valuation began in the 1980s as a financial tool used to separate out the value of brands from goodwill for accounting purposes.