JC Gonzalez-Hurtado, Admap, December 2016, pp. 17-19
This article examines the trends currently affecting - and profoundly changing - the FMCG industry today, as retailers struggle to get to grips with serving customers in the wake of one of the most challenging economic periods of recent history.
Paul D. Berger and Bruce D. Weinberg, Journal of Advertising Research, Vol. 54, No. 4, 2014, pp. 388-392
In many advertising situations, the optimal decision - how much to spend and where to allocate the advertising budget - is not sensitive to the exact functional form used in modeling the process under study.
Layla Northern, Andy Plunkett, Sam Gardner and Kathryn Boxall, MRS Awards, Finalist, December 2014
This article explains how Boots, the UK beauty and personal care retailer, used online surveys to understand how much more consumers are willing to pay for better quality service and in-store experiences.
Sarah Shearman, Event Reports, South by Southwest Interactive, March 2014
This event report discusses how AllSaints, the fashion retailer, approaches innovation. Rather than simply jumping on the bandwagon of the latest consumer and technological trends - an obvious temptation for fashion brands - the firm is taking a more measured approach.
Jeff Swearingen, Admap, May 2011, pp. 28-29
Shopper marketing evolves your customer relationship from transactional to valued partner. You are both working towards a common goal: to create an influential, differentiated experience for the shopper.
Wim Hamaekers and Ludovic Depoortere, ESOMAR, Insights, Brussels, February 2011
Rogil's innovative Sens-Pack model combines eye tracking with verbal quantitative and qualitative research techniques which enables the prediction of the success of your packaging or category management.