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News

SINGAPORE: Asia is leading the world when it comes to creative innovation while the US is falling behind, according to a senior agency creative.

Article

This event report outlines how Unilever, the FMCG manufacturer, is driving progress by partnering with startups.

News

SYDNEY: Building an innovation culture at a large brand begins with hiring the right people, a senior executive at Anheuser-Busch InBev has said.

Article

This article covers how Anheuser-Busch InBev (AB InBev), the beverage company, has adopted an innovation culture, including experiential marketing and establishing an in-house innovation lab.

Article

This article examines what has changed in the car industry as the advent of leasing and renting deals has made consumers less attached to their cars, and technology has shifted focus from mechanics to in-car experiences.

News

PHOENIX, AZ: L'Oréal, the beauty group, represents an instructive example of how brands can effectively leverage search data in tracking and responding to new trends, a leading executive from Google has argued.

News

ORLANDO, FL: American consumers are open to new technologies, such as artificial intelligence and the Internet of Things, but brands operating in this field must tread carefully or risk a backlash, a new report has revealed.

News

CHICAGO: McDonald's, the quick service restaurant chain, last week unveiled its global growth plan, which included a strong hint that it plans to roll out a home delivery service in its top five market to reignite sales and win back customers.

News

VEVEY: Nestlé, the Swiss food and drink giant, is focused on product and business innovation to drive future growth, two top executives have said.

Article

This article offers ten lessons from P&G's former Global President for E-Business, Deb Henretta, on future-proofing and digitally transforming large companies.

Article

This event report explores how giving employees freedom, and brave leadership that embraces agility, have become the hallmark of truly innovative companies.

Article

This event report outlines how PayPal, the digital payments platform, has adopted a more customer-focused approach to innovation.

Article

This event report outlines how Anheuser-Busch InBev, the brewing group, pursues innovation in the high-end craft beer space.

News

GLOBAL: Top executives from Microsoft and Nokia are among the final round of judges Warc is announcing for the 2017 Warc Innovation Awards.

News

GLOBAL: People's trust in the institutions of media, government, business and NGOs has fallen in the past year, according to a new study, which suggests that business is best placed to rebuild trust in the system as a whole.

News

GLOBAL: Innovation at Mondelēz International, the snack foods giant, encompasses everything from working methods to products and requires marketers to "think ahead in a fearless manner", a top executive has told Warc.

Article

This article explores Mondelēz's embrace of change - in society, technology, demographics, and work - to inform its highly effective marketing, through an interview with CMO Dana Anderson.

News

LAS VEGAS: Fiat Chrysler, the automaker, believes that "smart is the new sexy" when it comes to building vehicles which will successfully attract millennial consumers.

News

NEW YORK: PepsiCo faces significant innovation challenges ranging across every aspect of its business, from manufacturing to distribution to marketing, according to two of the snack food giant's top executives.

Article

This article looks at what brands in the FMCG sector can do to ensure that new products are launched successfully, ensuring the right basis for future innovation.

Article

In this article, the authors argue that companies that imitate instead of innovate either in terms of product or company processes are doomed to conform to a pattern of failure.

News

SAN FRANCISCO/LONDON: After much speculation, tech giant Apple has confirmed plans to develop self-driving cars, but traditional automakers, including Volkswagen and Ford, are also working on similar initiatives.

News

LOS ANGELES: Marketers seeking to create truly innovative programs for their brands may need to enhance their skills in the area of "commercial creativity", a leading executive from Mondelez International has argued.

Article

This event report outlines how Hyatt, the hotels group, has turned digital innovation into a more rigorous, disciplined area of activity.

Opinion

Brands, their marketing and those who advise them tend to live at two polar extremes of the world and oscillate wildly between them.