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LONDON: Cinema offers an unique opportunity to engage a captive audience who have paid to pay attention, delivering more positive experience than any other AV channel, a new WARC Best Practice paper argues.

Article

This article explains how using cinema in the media mix can help build brands and deliver impact and cost efficiency in today's cross-media landscape.

Article

This paper explores the current reading on advertising in cinemas, a distraction-free environment that provides an immersive experience, the movies are seeing a resurgence in popularity among young and senior audiences alike.

Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.

Article

This Warc webinar presents new, unpublished research from MESH and National CineMedia about the impact of cinema advertising.

Article

This brief article rounds up the international forecasts for 2016.

Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.

Research Paper

This paper analyses consumers' happiness levels in the cinema versus other media channels and argues that increased happiness levels in the cinema have a positive impact on levels of engagement, creating a uniquely valuable environment for advertisers.

Article

This article provides marketers with information and guidance on several major media channels.

Article

An extensive research program of fieldwork into Australian campaigns has proved that cinema advertising has a significant impact on consumer's propensity to buy, driving potential return on investment for advertisers.

Article

An overview of various types of ad campaigns in Bollywood - India's film industry. Marketing efforts surrounding the films have become increasingly important to the film's success; strategies have become more sophisticated over recent years: TV, print and radio expenditure on the promotion of films totaled Rs 23.4 billion (US$526 million) in 2010.

Article

For the February 2011 Admap edition, Adstats covers admission trends and advertising spend in cinema, which is forecast to grow 3.7%.

Article

The article discusses product placement, which can be very rewarding for a brand if done well, but can easily go wrong.

Article

This 2009 ANA Advertiser article discusses the effectiveness of cinema ads. The advent of digital allows advertisers to put together pre-feature "shows" for individual theatres, improving precision targeting.

Article

This article considers case studies where the specific strengths of cinema advertising have been used.

Article

The cinema offers a good opportunity to reach a younger audience across the globe. The “cinema experience”, with its shared nature, tends to lead to greater attention being paid to advertising, making it more memorable, so cinema ads can boost the impact of a TV campaign.

Article

Personal recommendation through word-of-mouth is the marketer's "holy grail." Today, through the magic of broadband connection, users all over the world are sharing content (along with marketing messages) at a blistering rate, and even getting in on the creation game themselves.

Research Paper

Previous literature has inadequately facilitated the systematic selection of motion pictures for promotional actions.

Article

More than a quarter of the online population streams video at least occasionally, and these "VideoDownloaders" are extremely active and engaged with a wide array of media and entertainment content, be it on screen, the web or in print.

Article

As consumer interest in online video rises, leading advertisers are building a bridge between television and the web.

Article

This short article discusses research by Ofcom, the regulator and competition authority for the UK communications industries, into the ownership of digital video recorders (DVRs) in the UK, and what they are used for.

Research Paper

It can be said that every time the technological communication environment changes so to does the advertising environment.

Research Paper

Cinema advertising offers a relatively less cluttered environment for advertisers to present their message to a captive audience.

Research Paper

This paper details the deep emotional connection young adults have with movies and the distinct actions, behaviors and attitudes involved in their movie selection process.

Article

In this introduction to seven articles in the ‘media futures focus’ of Admap’s anniversary issue, the author reviews the changing media landscape for TV, newspapers and magazines, outdoor, internet and direct marketing – and the implications for planning and research.