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Article

This article presents five rules for effective out of home advertising (OOH), stressing that there is a need to balance digital and static sites to make sure ads are seen by enough people.

Article

This article explains the pros and cons of programmatic TV (PTV), and how it differs from other programmatic media including addressable TV, streaming, video-on-demand and digital out-of-home.

Article

This article examines The Google project, a digitally powered cluster of billboards on which the content was updated to fit with the events of the day, run in London's Old Street area.

News

LONDON: Transport for London (TfL), the official body responsible for the city's Underground, has conducted a geo-location trial involving Tube passengers that has the potential to offer future opportunities for advertisers.

News

LAS VEGAS: Twitter, the online news and social platform, successfully tapped the power of consumer research to help understand why non-users were often confused by the purpose its service fulfils.

Article

This event report explores how the British charity Missing People, which helps people who run away or when a family member has gone missing, is navigating a period of heightened government scrutiny within the sector, and discusses its use of programmatic.

Article

This article suggests five elements of the out-of-home ecosystem that will change in 2017, following 4.2% increase in OOH spend in 2016.

Article

This event report addresses how Anheuser-Busch InBev, the brewer, is tapping new outdoor digital advertising solutions to engage consumers.

Research Paper

This paper explores the applications of big data for new out-of-home measurement, using new technology to access new cost-effective methods of measurement.

Article

This article examines key insights and reading on OOH effectiveness, a medium now in the thrall of digitisation, with the added capabilities of greater measurement and interaction.

Article

This article provides guidance and reading on what is possibly the oldest and most recognisable advertising medium, how it is adapting to the digital present and taking on the complexities and varieties of a continuously relevant medium.

Case Study

This case study describes how the Hungarian Red Cross launched a campaign to recruit first-time blood donors among students and to raise awareness of the need for regular blood donations at Hungarian universities.

Article

OMD China's Transcend 2016 report examines the key media investment trends likely to shape the Chinese advertising landscape in the 2016/7 financial year.

Article

This event report describes how the programmatic business Spongecell is integrating programmatic with creative to create more successful campaigns.

Article

This brief article examines OpenLoop, a new digital out-of-home campaign management tool that facilitates real-time reactive campaigns across multiple formats and locations.

Article

This report looks at digital out-of-home (OOH) advertising, a dynamically served visual medium that reaches customers on the move, with ads that are targeted, un-skippable, and always above the fold.

Article

This article outlines several of the key trends that will impact out-of-home advertising in the UK in 2016.

Article

This event report addresses how Coke Zero – a low-calorie carbonated drink in Coca-Cola's portfolio – rolled out an innovative campaign seeking to drive consumer trial.

Article

This article explains how behavioural economics can be used to change behaviour, using evidence from an experiment in the Westfield shopping centre in the UK.

Article

This article explores some of the issues when planning for out of home, including changing formats, broad audience reach and measuring effectiveness.

Research Paper

This paper argues that premium digital out-of-home media has a valuable 'priming' capability that makes people more receptive to other ad formats.

Article

This article provides marketers with information and guidance on several major media channels.

Article

This event report describes how MaxiNutrition, the sports nutrition brand, used a sampling event in the UK to trigger social media engagement.

Article

This Cannes Lions event report, summarising a presentation from brand experience agency Jack Morton Worldwide, highlights some best practices for agencies hoping to create useful tech solutions and stories for clients and consumers.

Article

This event report discusses how PepsiCo, the food and beverage corporation, is reframing the role of marketing, based on examples from Nike+ to innovative forms of outdoor advertising.