Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

Index


70 results found
Sort by

News

GLOBAL: Newspapers ought to be well placed to capitalise on recent brand safety concerns but they could end up losing out as new research shows their mobile sites take longer to load than most people are prepared to wait.

News

LONDON: The Guardian has joined The New York Times in deciding not to publish stories via Facebook Instant Articles just weeks after its chief executive said the platform's reach was worth it even if the financial returns were "woeful".

News

LONDON: The Times has maintained a hard paywall since 2010, yet the British national newspaper has seen a surge in usage of its paid-for mobile app since an extensive redesign last year coupled with a focus on an editions-based schedule.

News

LONDON: Social media networks are currently under the spotlight as never before regarding content and trust, so marketers will note new research that suggests consumers place considerable trust in content from familiar brands.

Article

This event report discusses some of the challenges facing newsbrands, including the rise of "fake news", falling trust in media, ad fraud and questionable metrics from some of the main digital players.

News

LONDON: Newspapers may have their problems regarding falling print circulation, but newsbrands still command extensive reach via digital platforms, offer a trusted environment for brands and can significantly boost ROI, an industry figure argues.

Article

This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.

News

LONDON: Newspaper publisher Trinity Mirror is trialling a digital halfway house between erecting a paywall and relying solely on online advertising as it explores different business models.

News

HOLLYWOOD, FL: Marketers and publishers must double down on their efforts to support high-quality content in the face of "fake news" and "clickbait", a leading executive from Condé Nast has argued.

News

WASHINGTON, DC: Americans searching out news online turn equally to news websites and social media, and while most are aware of news sources a significant minority thinks that Facebook is a news outlet, research has shown.

Opinion

Mis-represented facts, blatant lies, dubious content – call it what you like but one thing is for sure: fake news is big news.

News

NEW YORK: Political uncertainty and fake news are driving consumers back to news brands they feel they can trust, new figures suggest.

News

HOLLYWOOD, FL: The leadership of the IAB has spoken out strongly on the issue of fake news, describing it as a "moral failure" that the industry has a responsibility to address.

News

LONDON: The Guardian is launching a new online platform that will allow brands to host their own content on its website rather than being required to align themselves with the newspaper's own native content.

Opinion

According to Luther Van Dross and Janet Jackson, the best things in life are free. There's a lot of evidence out there to support this.

Article

This event report covers Newsworks' Effectiveness Summit, in which three studies were advanced, covering brand health, effectiveness, and ROI; compelling evidence was heard that news brands are still very effective in the media mix, and that publishers may have swung too far toward digital.

Article

This article considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.

Article

This article outlines how Quartz engineered display, native and video advertising solutions to create a new advertising model, which delivers significantly boosted engagement rates for advertisers.

Article

This event report covers publishers' tactics for overcoming the internet's undoing of demographics and curation, and how, where, and why content should be served.

Article

This article argues that online and mobile news sites must consider dwell time as an important metric for understanding and targeting its core audience of committed readers.

Article

This event report looks at a research project examining the role of newspapers in a digital environment.

Case Study

This case study shows how Newsworks, the marketing body for national newspapers, demonstrated that when people view advertised brands within a familiar or loved media context, they form a positive impression of the advertised brand, and the effect is stronger when the relationship is deep.

Article

This report discusses how media context affects people's responses to advertising, with reference to the Guardian, a UK based newsbrand.

Article

This event report discusses how The New Yorker, the magazine owned by Condé Nast, boosted online readership and subscriptions by changing its approach to paywalls.

Article

This event report looks at how publishers and brands are approaching native advertising, incluidng examples from MailOnline, the Daily Mail newspaper's online offering.