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Article

This article offers guidance and advice on how to select the right format and delivery channel for video ad campaigns, and which metrics to use to measure awareness, engagement and conversions.

Article

This article explores the current thinking and writing on the effectiveness of online video, and the different ways in which they can be effective: emotional or informative, long or short.

Article

This paper introduces Gemius AdReal, desktop and mobile technology available in markets across Europe which recognizes ads and produces data reports estimating Real Users.

News

LONDON: Few video ads deliver a strong emotional message that consumers will quickly absorb and that will remain with them long into the future, according to a new study which suggests marketers remain too focused on short-term outcomes.

News

LONDON: Some 60% of UK ad agency executives aged 30 and under regard video as an ineffective medium when it comes to campaign metrics, a new survey has found.

Article

This event report outlines how Charles Schwab, the financial-services provider, is using online video to engage consumers.

News

BRUSSELS: Video advertisers in Europe are choosing three main formats for their campaigns and PC/desktop continues to be the most popular device for serving video ads, a new report has revealed.

Article

This event report outlines research conducted by AOL, the media group, regarding how to improve consumer engagement with digital video ads.

News

SINGAPORE: As widely reported over the past fortnight, many of the world's leading brands have pulled ads from Google-owned YouTube following reports that ads have been served on extremist websites, but it appears marketers in APAC remain sanguine ...

News

LONDON: As YouTube scrambles to deal with the fallout of concerns about brand safety, a new study says that video brand risk – ads served next to content deemed inappropriate – improved in the UK during 2016.

News

NEW YORK: As the annual TV upfronts get under way, the expectation is that network executives will be taking full advantage of the brand safety problems that have engulfed Google in recent weeks.

News

LAS VEGAS: Marketers should no longer prioritise the 30-second TV ad spot and instead should concentrate on short video specifically edited for mobile, according to a senior Facebook executive.

Article

This case study describes how Lebanese supermarket chain Bou Khalil enabled the Lebanese people to give money responsibly to Syrian refugees with the Good Note - an alternative currency.

Case Study

This case study describes how specialist investment manager Architas, part of AXA, created an educational and interactive tool for independent brokers and Architas managers to help them sell more unit-linked products in France, Belgium and the UK.

Article

This case study describes how Seeing Eye Dogs Australia created the first puppy subscription service to find foster carers for their litters of puppies.

Case Study

This case study describes how UK broadcaster BT Sport, aimed to engage hard-to-reach football audiences by giving away its coverage of the UEFA Champions League via a digital sampling strategy.

Case Study

This case study describes how pen brand Bic boosted sales by creating an online competition in Australia and New Zealand to get existing owners to use their Bic 4 Colours Pens more, so that their pens would run out.

Case Study

This case study describes how Baby Dove identified the digital behaviours of first-time mothers to launch into the baby care market in India.

Case Study

This case study describes how Hindustan Unilever's soap brand Lifebuoy attempted to reduce childhood mortality in India, using an online film to promote good hand-washing habits.

Article

This event report outlines how Discovery Communications, the media group, is leveraging virtual reality (VR).

Case Study

This case study describes how Kellogg's, a cereal manufacturing company, used one of its brand differentiators to reinvigorate its Rice Krispies brand in Canada.

Case Study

This case study details how SickKids, a children's hospital, raised donations in Canada through a mid-video call to action.

Case Study

This case study details how Shock Top, a brand of craft white ale, adapted its tactics used in Canada to reinvigorate the brand in the United States.

Case Study

This case study details how CIL, a Canadian chemicals manufacturer, generated paint sales by proving that a little paint can make a big difference.

Case Study

This case study describes how Kimberly-Clark, the personal care company, repositioned its Huggies diaper brand as the extension of a mother's hug in Canada.