Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

Index


114 results found
Sort by

Article

This event report looks at the evolution of the BBC’s digital engagement with children via its apps.

News

GLOBAL: Newspapers ought to be well placed to capitalise on recent brand safety concerns but they could end up losing out as new research shows their mobile sites take longer to load than most people are prepared to wait.

News

LONDON/NEW YORK: Rich media offers marketers a wealth of possibilities for engaging with their audiences in new and creative ways, with publishers and media agencies playing an important role in disseminating innovative formats, according to a ...

News

WASHINGTON: More and more consumers are searching for health information online, with around half searching on their mobile phones; it is incumbent on information service providers to respond to these trends, a new Admap paper argues.

Article

This article outlines what guidelines marketers should follow to ensure that they get it right when disseminating public health information digitally to diverse audiences on their device of choice - a function that has now become an important part of modern-day healthcare.

Article

This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.

Article

This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.

News

CAMBRIDGE, MA: Online retailers can boost conversion rates by delivering faster page load times and differences of even a few milliseconds can affect outcomes, new research suggests.

News

SINGAPORE: Online consumers in Southeast Asia require fast-loading websites if they are to remain engaged and the majority value personalised web experiences, a new report has found.

Article

This event report outlines how Tinder, the dating app, has built an engaging mobile experience for consumers.

Article

This event report details how Macy’s, the department store chain, is using its mobile app as a tool to drive multiple forms of consumer engagement.

Article

This event report outlines how eBay, the ecommerce platform, has created a mobile strategy that fully reflects the nuances of various device types and operating systems.

Research Paper

This paper demonstrates how research helped safeguard the future success and revenue of ITV, a commercial broadcaster in the UK, by developing its under-performing Video on Demand service to compete better with rivals.

Article

This event report addresses how USA TODAY Network has developed its strategy to meet evolving consumer needs on mobile.

Research Paper

This paper examines how ING Bank in Poland built an internet banking system based on customers' needs, through a 'User Centered Design' methodology.

Research Paper

This paper describes a qualitative research project for Unilever, the consumer goods manufacturer, which wanted to understand better how Turkish men shopped online for personal care products.

Article

This event report details how Marie Curie, a terminal illness charity in the UK, reassessed its approach to digital to advertise the features of its hospices.

Article

This article argues that marketers should not view e-commerce and brick-and-mortar as distinct and separate - using the example of US fashion retailer Kenneth Cole, it shows that consumers expect a seamless experience.

Research Paper

This paper reports on a multi-method UK study into chatbots and digital assistants (DAs), assessing their utility for brands (are they really a 'brand's best friend'?), consumers' propensity to use them and their potential applications for market research.

Research Paper

This paper argues that market research on both the agency and client side needs to adopt agile project management principles in order to enable true customer centricity and a more flexible and future-proof approach.

Article

This article outlines how Quartz engineered display, native and video advertising solutions to create a new advertising model, which delivers significantly boosted engagement rates for advertisers.

Article

This article shares insights on the best practical ways to improve the user experience for digital consumers.

Article

This index gives an overview of mobile marketing in 2015.

Article

This article talks about the industry-wide concern about ad blocking, and why it is on the rise.

Article

This article advises businesses on how to utilise multi-channel analytics for personalising and managing the customer's brand experience.