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News

CAMBRIDGE, MA: Online retailers can boost conversion rates by delivering faster page load times and differences of even a few milliseconds can affect outcomes, new research suggests.

News

SINGAPORE: Online consumers in Southeast Asia require fast-loading websites if they are to remain engaged and the majority value personalised web experiences, a new report has found.

Article

This event report outlines how Tinder, the dating app, has built an engaging mobile experience for consumers.

Article

This event report details how Macy’s, the department store chain, is using its mobile app as a tool to drive multiple forms of consumer engagement.

Article

This event report outlines how eBay, the ecommerce platform, has created a mobile strategy that fully reflects the nuances of various device types and operating systems.

Article

This paper demonstrates how research helped safeguard the future success and revenue of ITV, a commercial broadcaster in the UK, by developing its under-performing Video on Demand service to compete better with rivals.

Article

This event report addresses how USA TODAY Network has developed its strategy to meet evolving consumer needs on mobile.

Research Paper

This paper examines how ING Bank in Poland built an internet banking system based on customers' needs, through a 'User Centered Design' methodology.

Research Paper

This paper describes a qualitative research project for Unilever, the consumer goods manufacturer, which wanted to understand better how Turkish men shopped online for personal care products.

Article

This event report details how Marie Curie, a terminal illness charity in the UK, reassessed its approach to digital to advertise the features of its hospices.

Article

This article argues that marketers should not view e-commerce and brick-and-mortar as distinct and separate - using the example of US fashion retailer Kenneth Cole, it shows that consumers expect a seamless experience.

Research Paper

This paper reports on a multi-method UK study into chatbots and digital assistants (DAs), assessing their utility for brands (are they really a 'brand's best friend'?), consumers' propensity to use them and their potential applications for market research.

Research Paper

This paper argues that market research on both the agency and client side needs to adopt agile project management principles in order to enable true customer centricity and a more flexible and future-proof approach.

Article

This article outlines how Quartz engineered display, native and video advertising solutions to create a new advertising model, which delivers significantly boosted engagement rates for advertisers.

Article

This article shares insights on the best practical ways to improve the user experience for digital consumers.

Article

This index gives an overview of mobile marketing in 2015.

Article

This article talks about the industry-wide concern about ad blocking, and why it is on the rise.

Article

This primer offers guidance for publishers seeking to improve ad viewability.

Article

This primer describes the options available to publishers faced with ad blocking, and is intended to provide a comprehensive overview of tactics without making any specific recommendation.

Article

This article examines the growth of ad-blockers and the bad user-experiences and privacy concerns that fuel their use.

Research Paper

This paper explains how digital ethnographies allow for more nuanced research, findings and exploration, which reach beyond the primary research goal and into opportunities and issues not identified at the start of a study.

Article

This short article explains how brands can employ application programming interfaces (APIs) - code which allows developers to use software owned by others.

Article

This event report explains the lessons marketers can take from the UK government's digital service, which has streamlined digital operations to improve services and save money.

Article

This article argues that marketers need to think of mobile as its own ecosystem and create bespoke solutions in terms of data, tactics and creative to succeed.

Article

This article urges marketers to go back to basics, by ensuring brand websites work well and optimising campaigns.