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Article

This paper outlines the benefits of X-Cross, a cross-media execution system that combines TV and online to maximise reach and increase media efficiency for multiscreen campaigns.

Research Paper

This article provides an excerpt from a best practice study, commissioned by CIMM to identify the best and worst practices and provide frameworks and guidelines that brands could apply when conducting cross-device and cross-platform exercises in consumer matching.

News

MENLO PARK, CA: Facebook has admitted a fourth user measurement-related problem in as many months, at the same time as politicians in Europe step up the pressure on the social media giant to address the issue of fake news and to release details of ...

Article

As the ways in which people access content continue to change fast, this report offers ten predictions for the future of audience measurement.

Research Paper

The growing number of consumer data sources – with the complexity of integrations across multiple consumer touch points – poses a challenge for end users to assess data quality.

Research Paper

This article details a winning case study of the Excellence in Pioneering Analytics Innovation award category from the 2015 Genius Awards.

Research Paper

This paper compares passive online data collection with using questionnaires to conduct consumer research and provides recommendations for how these methods can complement each other.

Research Paper

Advertising influences brand purchase through short-term effects determined by direct increases in penetration, basket size, and buy rate.

Research Paper

Gian Fulgoni, co-founder and chairman emeritus of comScore, explores the risks of using online-survey panels for marketing managers who rely on online-survey results to make spending decisions on digital marketing.

Research Paper

This paper discusses the effects of sampling and weighting, and whether tight sampling control removes the need for weighting.

Case Study

This article describes how the Guardian, the UK newspaper group, developed a cross-media planning tool to encourage advertisers to use a broader range of its platforms.

Research Paper

This paper discusses the reliability of online panel data, considering the issue of sample bias by examining different methods of selecting and weighting samples from panels.

Research Paper

Data-integration techniques can be useful tools as marketers continue to improve overall efficiency and return on investment.

Article

This report from New York Advertising Week covers a presentation by the broadcaster CBS and agency Keller Fay about how media generates word of mouth (WOM).

Research Paper

This paper introduces the Arbitron Mobile Meter, a framework to conduct user experience research in the mobile and wireless sector.

Research Paper

Poltrack and Bowen share a system that allows advertisers to have a 360-degree perspective of their core prospects with regard to media consumption, which will enable marketers to move beyond pure demographic reach to quality reach.

Research Paper

Scanner-panel data have long been important for understanding advertising’s effects. Although the nature of advertising often has been investigated with scanner-panel data, the nature and value of scanner-panel data itself have rarely been considered.

Article

This report covers the contribution of Alan Wurtzel, NBC Universal President/Research & Media Development, to the 4A's Annual Leadership conference, in which he calls for a renewed industry effort to achieve cross-platform media metrics.

Article

Warc’s US editor, Geoffrey Precourt, reports on the announcement of a new tie-up between Nielsen and several of the US trade associations that will change the way TV advertising is measured.

Research Paper

As magazines are increasingly delivered in multi-platform digital formats, and the internet continues to grow as an advertising medium, the convergence of these two trends leads buyers and sellers to seek one single source for media and consumer purchase information.

Research Paper

Over 40 years ago Bass and Parsons declared that measuring the impact of advertising on sales is the most difficult and controversial problem in marketing.

Research Paper

This presentation examines the big question facing media owners as they migrate content and advertising between diverse platforms – how do they optimize the impact of each platform when it’s hard to measure their combined reach and the way they interrelate? Using a specific example of single-source integration of web behavioural data and custom survey data, the presenters highlight the challenges – and the benefits – of bringing audience measurement silos together.

Case Study

Kelloggs' Rice Krispies Square is a confectionery product made from the Rice Krispies cereal and melted marshmallow, shaped into a bar.

Research Paper

An analysis of cross-media research from ESPN, a US sports network. The paper argues that much more about cross-media behavior can be understood than is commonly believed.

Article

A 2009 joint Association of National Advertisers/American Association of Advertising Agency (4A's) study of 294 marketers cited "inadequate metrics" as the most powerful obstacle in refining media mixes.