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Research Paper

This paper looks at the rise of person-centric measurement and how to measure media consumption in Saudi Arabia and Turkey, given the disruption of emergent digital platforms.

Research Paper

In this article, the authors look at measuring the effectiveness of television advertisements in the Programmatic Age and the impact of new digital methods.

Research Paper

This article provides an excerpt from a best practice study, commissioned by CIMM to identify the best and worst practices and provide frameworks and guidelines that brands could apply when conducting cross-device and cross-platform exercises in consumer matching.

News

NEW YORK: The recent use of virtual reality (VR) in marketing has been largely underwhelming and brands involved need ask themselves if they really need to be using it now, a new study says, while adding that it will be a game changer in the ...

Opinion

Each year we at Carat write a trends presentation, looking at the themes we expect to become more prevalent and mainstream in the year to come.  You can find this year's presentation here, and listen to a webinar on the key trends for 2017 on 11 th January.

Article

This event report provides an insight into the challenges of cross-platform measurement, and outlines several steps marketers can take to drive progress in this area.

Opinion

The marketing industry recently received some sobering news. A  study commissioned by Thinkbox reported a significant disconnect between people working in the industry, and those with whom they are communicating.

News

LONDON: Papers from BBC Global News, Unilever, PayPal and British Gas are among the winners at the MRS Awards 2016, which recognise the effective use of market research.

Article

This article outlines for Fairfax Media, a media publisher in Australia, with growing its revenue with content marketing and native advertising solutions for brands.

Research Paper

This paper seeks to establish a 'new norm' for understanding mobile consumers' retail habits by measuring the impact of mobile, online and offline media on store visits.

Research Paper

This article considers the Advertising Research Foundation's initiative 'How Advertising Works', which aims to provide research-based insights that can improve advertising and ROI.

Article

This article explores the rise of multiscreening, and the techniques and methods through which advertising across platforms can be measured for effectiveness.

Article

This event report covers Newsworks' Effectiveness Summit, in which three studies were advanced, covering brand health, effectiveness, and ROI; compelling evidence was heard that news brands are still very effective in the media mix, and that publishers may have swung too far toward digital.

Article

This article considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.

Article

As the ways in which people access content continue to change fast, this report offers ten predictions for the future of audience measurement.

Research Paper

This article looks at the possibilities for specificity in out-of-home advertising.

Article

This article assesses the legacy, or lack thereof, left by the motivation researcher Ernest Dichter.

Research Paper

This article outlines the challenges facing programmatic and argues for the potential of Digital Mindset Targeting as the future of advertising in Asia.

Article

This article argues that new measurement strategies must be pursued in order to compare content marketing with other channels.

Article

This event report looks at how Unilever, the FMCG giant, is addressing the challenges of research in a fast paced, real-time, digital world.

Research Paper

The purpose of the current study was to develop a scale to measure the consumer's engagement with brand-related social-media content, based on three dimensions established in the framework of an earlier theoretical construct, "Consumer's Online Brand-Related Activities" (Muntinga, Moorman, and Smit, 2011).

Article

This paper seeks to shed light on defining and measuring digital ad engagement in a cross-platform ecosystem.

Article

This case study demonstrates how Experience Driven Marketing (EDM) is used to understand how and where to invest in brands.

Article

This report explores how big data can be used by broadcasters to improve their services, building on the views of key decision makers from 14 major media groups.

Article

In this webinar, each speaker gives their view on the newest effectiveness measurement strategies, covering TV, digital, neuroscience and survey research.