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Article

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

News

GLOBAL: Newspapers ought to be well placed to capitalise on recent brand safety concerns but they could end up losing out as new research shows their mobile sites take longer to load than most people are prepared to wait.

News

NEW YORK: Spending on mobile marketing continues to grow but marketers face significant gaps with regards to skills and learning, and many agencies feel their clients are still not truly ready for mobile, according to a new WARC study.

Article

This article looks at how communicators can use the ubiquity of mobile to reach people in the micro-moment of decision-making, enabling them to motivate and facilitate behaviour change and improving the lives of individuals and of society.

News

NEW YORK: Frito-Lay, the snacks group owned by PepsiCo, believes success on mobile rests on an understanding that this medium is non-linear, visual-first and involves a wide range of consumer mindsets.

Article

This event report demonstrates how Frito-Lay, the snacks group owned by PepsiCo, has deepened its understanding of mobile marketing on Facebook.

Article

This event report explores a number of themes that arose at the Mobile World Congress 2017, including new developments in 5G, mobile, IoT, and AR/VR.

News

SAN FRANCISCO/LONDON: Despite the flood of data now available to marketers from increased smartphone usage, a new survey has revealed that the majority of them are still not confident about how to tap into the way people use their mobiles.

Article

This report explores the views of senior AdTech and MarTech figures after the Mobile World Congress in Barcelona, which centred on the use of data and artificial intelligence systems to better understand audiences.

News

GLOBAL: Widespread use of social channels and mobile devices coupled with shortened attention spans mean that brands increasingly need to understand the emotional needs of consumers in those fleeting moments when they may become relevant, a new ...

News

LONDON: Mobile consumption often involves 'micro-moments' of usage but these slivers of time can be successfully exploited to build brands and drive action, an industry figure argues.

Article

This event report outlines how Match.com, the dating platform, has successfully adapted to the mobile world.

News

LONDON: People interact with their smartphones fleetingly throughout the day and brands need to connect positively yet unobtrusively if they are to build brand love and influence in these micro-moments, an industry figure says, Writing in the ...

Article

This article offers guidelines for marketers to help them rethink how they can best use social media platforms - offering innovations to expand reach at lower cost - to deliver the greatest value to advertisers.

Article

This article examines what in-depth research about people's mobile behaviour tells marketers about how they can achieve the best results when engaging consumers during micro-moments.

Article

This article forecasts that the advent of 5G - which will be standard by 2018 - will make the biggest impact of any technological advance in 2017, as it paves the way for wearables, IoT devices and AR/VR/mixed reality.

Article

This article examines how mobile usage is growing exponentially, so brands should ensure that they are present for each micro-moment of the customer journey, making the experience optimised and in sync.

Article

This article introduces a series of papers analysing how the rise and rise of smartphones has radically changed advertising, offering new opportunities for brands to engage in mobile moments.

Article

This article outlines what marketers must do to reach consumers in the short moments available to them, with case studies that include successful campaigns from adidas, MINI and Purdey's.

Article

This article examines what marketers need to understand in order to capitalise on the growing trend for consumers to complete sales on their smartphones, and gain a better sales conversion rate.

Article

This article takes a look at five ways in which brands can interact positively to build influence during the many micro-moments when consumers fleetingly use their phone in the course of a day.

Article

This article looks at making automation in mobile marketing work even better by using predictive targeting to find the speed and agility need to hit the right customers at the right time.

Article

This article covers how marketers can target India's poorest mobile phone users - the low average revenue per user (ARPU) demographic, multi-language programming and the impact of India's demonetization initiative on mobile marketing strategies.

Article

This article explores the trends likely to shape Singapore's marketing and advertising sector in 2017 including mobile content, experiential activations in retail and the ongoing effects of economic downturn.

News

DELHI: The past year has seen a surge in the amount of time Indian consumers spend on their smartphones, to such an extent that the device has passed television in terms of media consumption, according to a new study.