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Article

This article looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting.

News

MOUNTAIN VIEW, CA: Google, the internet giant, has announced that it is bringing the buying of television advertising into its ad tech platform to enable advertisers to run their video campaigns more easily and effectively.

News

NEW YORK: Motorola, the telecoms brand, has shown how programmatic advertising can successfully be integrated into campaigns that are seeking to launch new products.

Article

This report provides a range of views on the challenges facing programmatic advertising, with contributions from senior executives from organisations including ISBA, representing UK advertisers, Guardian Media Group, Saatchi & Saatchi, the ad agency, and Google.

News

WASHINGTON DC: Cross-platform measurement firm comScore is partnering Google to help the embattled internet giant improve the independent brand safety reporting of ads served on YouTube.

News

NEW YORK: As the value of programmatic advertising continues to come under scrutiny, it has emerged that JPMorgan Chase has slashed its digital advertising to just 5,000 pre-approved sites without seeing much change in the number of impressions the ...

Article

This article explains how Intel, a technology multinational, brought programmatic in-house, and offers advice for brands planning to do the same.

Article

The article explains how Motorola, a telecommunications manufacturer, used programmatic to grow brand awareness when launching its new Moto Z phone product in the US.

Article

This article explores how programmatic can be more than a way to serve ads: it can enhance the customer experience if the dynamic capabilities of adtech are combined with meaningful creative.

News

LONDON: The adtech industry, already under fire over brand safety, faces a battle on a new front as the Guardian has begun legal proceedings against Rubicon Project "for the recovery of non-disclosed buyer fees in relation of Guardian inventory".

Opinion

Theodore 'Ted' Sturgeon is widely acclaimed as one the greats in science fiction writing. He wrote a number of novels, was an early scriptwriter on the promising TV series Star Trek in the 50s and 60s and also one of the foremost critics in the sci-fi genre, also penning over 400 reviews before his passing in 1985.

News

LONDON: Digital advertising and its patchy track record on ad placement and transparency has become a hot topic among advertisers recently, but there are a series of questions that clients can ask of their agencies or suppliers to tackle any ...

News

LONDON: Programmatic buying is under the spotlight as never before following news of the placement of ads on inappropriate sites, but a senior executive at Kantar Millward Brown has said there are steps marketers can take to improve the channel.

Article

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.

News

LAS VEGAS: Adobe, the technology firm, has launched a new platform called Advertising Cloud that it says will allow brands and advertisers to manage their spend across multiple channels.

News

SYDNEY: Australian advertisers are being short-changed by a crowded digital media landscape in which 60% or more of their spending is absorbed by numerous operators taking a cut before anything actually appears in front of a consumer.

News

MODENA: Media agencies already under pressure face a new threat as Cosabella, an Italian lingerie firm, has reported significant increases in ROI following its decision to hand over its media-buying activities to artificial intelligence.

Article

This event report outlines how Electronic Arts, the gaming specialist, is using digital data to inform its media strategy.

News

LONDON: Programmatic native advertising has many advantages, but it has also been criticised for blurring the lines between content and ads, says a leading industry figure who recommends five core principles to keep consumers engaged.

News

LONDON: The British government should set up an urgent investigation into Google, Facebook and the digital advertising supply chain to combat the spread of fake news, a leading media trade body has urged.

Article

This article proposes a set of core principles that will help advertisers as they create brand-aligned, differentiated and valuable native advertising experiences delivered programmatically - a task that brings ever greater responsibility to apply best practice and ensure a good value exchange.

Article

This article looks at what programmatic can do to move away from the relentless targeting that ultimately only alienates consumers, and become better targeted and tailored messaging welcomed by its audience.

Article

This article examines how the industry can combine the scale of programmatic with the reach of mobile, which could create a true powerhouse if done correctly, but has so far seen limited uptake due to lack of understanding of the potential.

Article

This article offers best-practice guidance for B2C and B2B advertisers looking to use programmatic native advertising, which must always blend into and enhance the content it accompanies, meaning that creative must be valued and targeted accurately.

Article

This article outlines some essential guidelines for marketers to ensure that programmatic reaches its full potential, by changing the way they plan, ensuring specialist teams are in place, and helping give the client sufficient understanding of the promises of the technology.