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Article

This event report looks at the evolution of the BBC’s digital engagement with children via its apps.

Article

This article explores how McDonald's was able to turn around its ailing brand in Japan to revitalize and re-engage customers with an emphasis on digital content, customer experience and extensive market research.

News

LONDON: Facebook's suite of apps, including the flagship social network's own platform, WhatsApp, and Instagram, have pushed the communications and social media category to unprecedented dominance of the time users spend on apps, new research ...

News

NEW YORK: Frito-Lay, the snacks group owned by PepsiCo, believes success on mobile rests on an understanding that this medium is non-linear, visual-first and involves a wide range of consumer mindsets.

News

NEW YORK: Smartphone technology has developed a host of powerful and cheap computing components that will create totally new media, a new report suggests.

News

CHICAGO: Chatbots could be an underutilised brand tool to engage with consumers on mobile, a new survey suggests, with most people happy to talk to one but few having done so.

News

GLOBAL: Mobile devices now account for a majority of consumers' digital minutes in major world markets, with most of that time spent in apps, according to a new study from comScore.

Research Paper

This paper analyses US research data to explore the nature of the millennial psyche in relation to purchasing trends across wearable technology.

Article

This event report outlines how Nike, the sporting goods group, is using messaging apps to engage consumers.

News

SAN FRANCISCO: WhatsApp, the messaging service owned by Facebook, is reportedly testing a system that would allow businesses to talk directly to its one billion users.

News

FRAMINGHAM, MA: The global wearables market reached a new all-time high in the fourth quarter of 2016 after 33.9m units were shipped, representing year-on-year growth of 16.9%.

News

SAN FRANCISCO: Online consumers in the US now spend five hours a day using their mobile devices, an increase of 20% compared to the fourth quarter of 2015, according to a new study.

News

WASHINGTON DC: Small and medium-sized businesses (SMBs) are rapidly adopting mobile apps, and increasing sales and improving customer service are the two main reasons driving the trend, a new survey has found.

News

SAN FRANCISCO: Some 60% of mobile marketers are not concerned about app overload, or have never heard of it, according to a new global survey that suggests the industry can be optimistic about the future of app marketing.

News

GLOBAL: The world may have passed "peak app", new research suggests, as consumers tire of the multiplicity of options and prefer to use fewer apps while also relying more on voice-activated digital assistants.

Article

This article outlines trends set to shape India's marketing and advertising landscape in 2017, including government-led digitization initiatives, increased product demand in rural areas and homegrown brands with global ambitions.

Article

This event report details how Macy’s, the department store chain, is using its mobile app as a tool to drive multiple forms of consumer engagement.

Article

This event report covers how Dollar Shave Club, a digital subscription service for male grooming products, is driving downloads and revenue from its mobile app.

Article

This event report outlines how eBay, the ecommerce platform, has created a mobile strategy that fully reflects the nuances of various device types and operating systems.

Article

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

Article

This article looks at how an Indian brand, Lechal, has come to the forefront of the movement to integrate fashion and technology with its line of interactive haptic footwear.

Article

This article explores the opportunities and challenges chat-bots could provide for brand to consumer communication in India.

News

LAS VEGAS: Voice-activated assistants were a major feature of the recent CES, but agency executives have cautioned that until these and other smart technologies work more seamlessly together, their impact will remain limited.

News

SHENZHEN/MUMBAI: The lives of smartphone users across Asia could become considerably simpler in future as a number of players rethink the use of apps by making them cloud-based or integrating multiple separate functions within a single app.

News

LAS VEGAS: Samsung, the electronics giant, will "recommit" to its customers this year following a high-profile safety crisis involving its Note 7 smartphones.