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News

NEW YORK: US viewers have consumed a record volume of TV news in the first 15 weeks of this year, a new study has found.

News

NEW YORK: Last year was a particularly newsworthy one, in part because of the presidential election, which saw Americans consuming 11.3 billion more minutes of news every week than in 2015, according to new data which highlights a surge in time ...

Article

This report examines the significant rise of news consumption in the US in 2016, looking at reach, time spent with medium, most popular sources as well as demographic breakdowns.

News

SYDNEY: Australian homes now have more screens than ever before – 6.4 on average with most of these internet-capable – and as a consequence people are consuming more video content, a new study says, but TV remains the most popular .

Research Paper

This paper looks at the rise of person-centric measurement and how to measure media consumption in Saudi Arabia and Turkey, given the disruption of emergent digital platforms.

Case Study

This case study describes how UK publisher Penguin Random House maximised a small budget to promote its crime author Tim Weaver, by creating a serial podcast called MISSING.

Case Study

This case study describes how mobile online strategy game Mobile Strike was launched into the Taiwanese market by bringing digital background insights into TV and traditional media.

Article

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

News

HOLLYWOOD, FL: The leadership of the IAB has spoken out strongly on the issue of fake news, describing it as a "moral failure" that the industry has a responsibility to address.

Article

This report explores the online behaviour of students through a survey of 5,198 students - defined as those who responded that their current working status was 'in education'.

Article

This event report examines attention in the modern age, and how to best utilise the time available to engage consumers.

News

GLOBAL: Gen Z consumers may be more focused on digital media consumption than their elders, but new research indicates they are consistently more positive about traditional media ad formats than standard digital alternatives.

Article

This article looks at global media consumption during Q1-Q3 in 2016, during which period internet users aged 16-64 spent a total of 11 hours and 10 minutes per day consuming media.

Case Study

This case study describes how Jacobs Monarch, a coffee brand, increased engagement in Russia by encouraging people to be hospitable.

News

MENLO PARK, CA: Facebook has admitted a fourth user measurement-related problem in as many months, at the same time as politicians in Europe step up the pressure on the social media giant to address the issue of fake news and to release details of ...

News

NEW YORK: The cord-cutting trend in the US appears to be slowing down, as a new survey has revealed that 84% of pay TV subscribers say they expect to continue subscribing to cable one year from now compared with just 70% in 2015.

Article

This article, based on research by Yahoo!7, in Australia, outlines the similarities between Gen X and millennials when it comes to content consumption.

Case Study

This case study discusses a campaign for arts and crafts toy Play Doh in Russia, which used product placement and online video to reach into a new category.

Case Study

This case study explains how car manufacturer Renault used headphones to launch a new SUV, the Kadjar, through mobile phones in Turkey.

Article

This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.

Case Study

This case study describes how US financial service company KeyBank used consumer and marketplace insights uncovered from econometric modelling and programmatic activation to create a new account to win new customers.

Case Study

This case study shows how Dilwale, a Bollywood blockbuster, devised a campaign centered on real-time data analysis in order to quickly respond to audiences' reaction to the movie in India.

Article

This report describes a recent project by Radiocentre, the industry body for commercial radio, looking into the potential effectiveness of radio ads.

Case Study

This case study shows how Plusnet, a broadband service provider, used a brand building campaign to set itself apart in a cut-throat, competitive UK market.

Case Study

This case study shows how Saavn, a music streaming service, navigated data in order to minimize their communications costs in the competitive Indian music streaming market.