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Article

This article suggests ways of using branded smartphone apps to connect with consumers. These include determining how the app can contribute to the brand's overall strategy, what the purpose of the app is and how to be certain the app is a believable extension of the brand.

Article

Smartphone and tablet ownership, and time spent on mobile devices, are rocketing around the world. This report from Millward Brown reviews how individuals use and relate to smartphones and tablets, which are becoming increasingly central to our lives.

Research Paper

This paper is exploratory research that highlights the use of mobile phone technology in airline marketing in Egypt.

Research Paper

Mobile usage has increased extensively in the emerging countries, especially India. It is the largest country in the world where the mobile users are increasing dramatically on a monthly basis.

Research Paper

This field experiment research study explores the effectiveness of the Technology Acceptance Model (TAM) and the uses and gratifications theory by comparing mobile banner ads to non-mobile banner ads on a local newspaper's website.

Research Paper

This article analyzes the Federal Trade Commission's recent Privacy Report and the White House's proposed Consumer Privacy Bill of Rights in the context of current, related policymaking trends that are likely to impact the mobile industry in 2013, including calls for more industry self-regulation.

Research Paper

This study explores consumers' motivations to use QR codes on advertising. Based on previous literature about consumer media use, technology and innovation adoption, and advertising effectiveness, predictors of consumer intention to use QR code advertising were tested via an online survey of 160 U.S.

Article

The Web In Travel Conference 2012 in Singapore heard how mobile is transforming Asian travel marketing.

Article

This report examines the state of social media in the US in 2012, showing that social media continues to grow rapidly and has become an integral part of consumers' daily lives.

Article

This report from the ANA Mobile Marketing Conference looks at three particular developments in mobile: the digital wallet; the use of mobile as a shopping tool; and using location data to improve services for shoppers.

Article

The explosion in popularity of the smartphone had led to an increase in the use of and desire for new services and apps.

Article

In this presentation to the Mobile Marketing Association forum in Latin America, Jonathan Carson from Nielsen offered statistics on mobile device ownership around the world, the uses of smartphones and more detailed usage data from the US.

Article

The Global Digital Media Trendbook captures the trends in revenue and usage patterns for a variety of digital media and then analyses and projects the future of these digital media segments.

Article

This report forecasts smartphone ownership in the UK and considers the potential of this media for payments.

Article

This article summarises the use of interactivity in out-of-home (OOH) or outdoor advertising and challenges advertisers to reconsider how they communicate outside of the home.

Article

This report describes the rapid growth and popularity in China of WeiXin (the group messaging application known internationally as WeChat), which is being driven by a surge in smartphone sales.

Article

This report describes advances in technological devices, their potential impact on 'the living room of the future', and what this means for advertising.

Research Paper

Accessible and transparent markets are necessary to raise income and improve livelihood of farmers. In developing countries, agricultural markets rarely meet these needs.

Research Paper

This study is motivated by the lack of scholarship examining the content of what mobile payment (m-payment) acceptance is examined in mobile marketing communications research.

Research Paper

This paper explores and examines success factors of mobile marketing (m-marketing) using Delone and McLean's information system (IS) success model as a framework and the three major components of m-marketing: m- marketing development, m-marketing use and deployment, and m-marketing impacts.

Research Paper

There is a phenomenal increase in the usage of mobile phones globally, and the major contribution of this surge is from emerging countries such as China and India.

Research Paper

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel.

Research Paper

Customer satisfaction and loyalty on mobile information services have been investigated in academic literature.

Research Paper

Mobile data services have rapidly become an important way in which consumers connect and communicate ubiquitously.

Research Paper

This article analyzes the trends exhibited in the Federal Trade Commission's recent Privacy Report and its companion implementation plan in the context of recent, related enforcement actions.