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News

LONDON: Supermarket promotions in the UK have fallen to their lowest level in 11 years as grocery retailers shifted temporary price reductions into permanent cuts among other tactics, a new report has revealed.

News

CHICAGO: McDonald's, the quick service restaurant chain, is planning to entice customers back to its stores by launching a nationwide promotion of discount soft drinks and McCafé beverages.

Case Study

This case study details how McDonald's, the fast food restaurant chain, used its sponsorship program to increase sales in Quebec, Canada.

Case Study

This case study details how Mark's, an apparel and footwear retailer, used data-driven marketing to drive sales in the Canadian market.

News

LONDON: British consumers are witnessing record pre-Christmas discounts for the sixth consecutive year, according to a new retail report that also expects the velocity of trading to increase and the spread of discounts to grow.

Case Study

This case study describes how Continental, a tyre manufacturer, increased sales of tyres and engagement in the United Kingdom through a promotional offer.

Case Study

This case study describes how Slurpee, a frozen beverage in Australia, launched a loyalty 'festival' to increase their sales beyond its limited summer period.

Case Study

This case study explains how Royal Canin, a pet food brand, used emails as part of its loyalty programme to build its brand in Russia.

Case Study

This case study describes how Burger King diffused a tense social media story about a mother and daughter wearing traditional Thai costume in a Burger King restaurant, by celebrating Thainess.

Case Study

This case study details a campaign from Nivea, the skin care brand, in Brazil to change children's perception of using sun block by creating an emotional connection, and strengthening the family's relationship with the brand.

Case Study

This case study looks at the beer company, Heineken's campaign in the UK that drove on-trade that increased drinkers' dwell time by offering web services or advertising in return for an incremental draught volume.

Article

This article looks at getting the promotional mix right for FMCG brands, while dealing with an increasingly challenging retail environment.

Case Study

This case study describes how McDonald's, the restaurant chain, ran a campaign to improve the commutes of Manila's drivers with an activation that led to a freebie.

Case Study

This case study describes how McDonald's directly tackled a local issue in order to build an emotional connection with Filipino consumers.

Article

This article explains how brand owners are finding it harder to predict how shoppers across the world will react to changes in pricing and promotional activity because sales levels and the speed of economic recovery vary so much between countries.

Article

This event report looks at why so many consumers are resistant to digital marketing methods and how brands and companies are developing new ways of using data.

Case Study

This case study demonstrates how KIA Motors, the automotive maker, grew rates for car check-ups in Italy.

Article

This event report discusses product packaging and says marketers should understand that consumer perceptions of promotions based on price and content volume are often wrong.

Case Study

This case study shows how Virgin Media, the cable company, persuaded existing customers in the UK, who were already paying quite a lot for their subscription, to take on Sky Movies.

Case Study

This case study demonstrates how HSBC, the bank, targeted UK students by positioning its incentive offer as an investment in their futures.

Case Study

This case study describes how McDonald's, a global fast-food restaurant, created an alarm-cum-consumer-reward app to win customers back to its breakfast offering in Singapore.

Case Study

This case study describes how McDonald's, the quick service restaurant chain, used advertising around a national sporting event in the USA to improve brand sentiment.

Case Study

This case study describes how Sealord, a seafood brand, boosted sales on a limited budget.

Case Study

This case study discusses an in-store and mobile campaign for Colgate and Darlie in Taiwan which promoted the oral care brand to a young audience.

Case Study

This case study explains how Hungry Lion, a fast food chain in South Africa, created a gamified coupon scheme to engage people and increase sales.