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Case Study

This case study describes how Black Mirror, a new rapid insights smartphone app, was launched into the Australian market by CHE Proximity.

Case Study

This case study describes how cider brand Orchard Thieves Cider used a multichannel approach to appeal to Millennials to launch into the market in Ireland.

Case Study

This case study describes how car manufacturer Nissan used behavioural trends, and attitudinal attributes of the audience's engagement via visual and video content to launch its GT-R marque in India.

Case Study

This case study describes how Hooq, a Singtel-owned on-demand streaming service, was launched in partnership with Sony and Warner bros using bold design, and reaching the number one spot in the region.

Case Study

This case study describes how the NHS Leeds CCG (clinical commissioning group), part of the UK's health service, created a safe space for young people called 'MindMate;' a website to make Leeds' mental health services more accessible.

Case Study

This case study describes how Kabuto noodles, a UK noodle brand, launched itself with a clean design language that recalled the 'fresh sophistication' of restaurants like Wagamama into a category dominated by cheap, jokey brands.

Case Study

This case study describes how Armstead, a decorative paint, launched itself as a new trade brand in the UK, engaging with the audience.

Case Study

This case study describes how Hippeas, a British vegan snack brand, launched its premium proposition with the added value of affordability, with a design that was instantly recognisable and simple.

Case Study

This case study describes how EQ Bank, a digital bank, successfully launched in the Canadian market.

Case Study

This case study describes how Spotify, a music streaming service, utilised data to increase brand awareness in the Canadian market.

Article

This case study explains how OnePlus, a Chinese smartphone manufacturer, created a VR experience to launch a new phone.

Article

This event report discusses how the Czech brewery, Plzeňský Prazdroj, found a gap in the otherwise saturated long drinks market, launching a cider to appeal to the fifth of drinkers who do not opt for beer.

News

MUMBAI/BEIJING: A spate of business restructuring, revamped menus and new brand launches is reshaping the fast food sector, as global brands look to boost growth in the major Asian markets of India and China.

Article

This article looks at what brands in the FMCG sector can do to ensure that new products are launched successfully, ensuring the right basis for future innovation.

Article

This article explores the avoidable mistakes that have been known to damage, or worse, kill a brand, and discusses the measures that can be taken to evade these dangers.

Article

This paper describes a UK research project for Sky, a 'triple play' (TV, Broadband & Telephone) service provider, to determine a name for a new nationwide multi-category product launch.

Case Study

This case study explores how Heineken Ireland launched a new cider, Orchard Thieves, with the hashtag #BeBold, a series of online and offline efforts that put 1.1 million drinks into Irish hands: over a third of the population.

Case Study

This case study describes how Taiwanese electronics company, HTC, launched its VR offering VIVE with the creation of a world-first immersive experience in London and Paris.

Article

This article outlines how Huawei, a telecommunications challenger brand from China, took on rivals in Western Europe with a product launch tapping content marketing and influencers.

Case Study

This case study shows how Philips, an electronic appliances brand, grew its air purifiers market share by making air pollution a personal issue.

Case Study

This case study shows how Bajaj Motorcycles, a motorcycle brand, honored one of India's iconic warships and reconnected with its target audience with an integrated short-term campaign.

Case Study

This case study shows how CupShup, a tea creamer brand, was successfully launched in the Pakistani market by tapping into consumer habits.

Case Study

This case study shows how the Indian Super League (ISL), a professional football league, successfully launched its first game season using immersive outdoor messaging.

Case Study

This case study describes how Kinetic, the US maker of the first wearable device designed to protect industrial workers, changed their diverse and deeply ingrained behaviour, and ensured it stuck.

Case Study

This case study describes how Arby's, a US bacon brand, introduced a new bacon product, increased sales, spurred consumer engagement and generated media coverage by targeting the brand's anti-audience - vegetarians.