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News

AMSTERDAM: Online advertising expenditure in Europe topped €40bn in 2016, with central and eastern European (CEE) markets contributing more to growth than ever before, according to new data.

Article

This article looks at how L'Oréal, the cosmetics firm, uses search data to stay ahead of new trends and position itself as a valuable online resource for fashion-forward shoppers.

Research Paper

This paper explores the connection between television advertisements and post-advertisement internet searches in the United States, in relation to fantasy sports and pick-up truck brands.

Case Study

This case study describes how Hindustan Unilever integrated digital media to build a multiplatform strategy and brought all of its brands together in its BeBeautiful website, to engage beauty consumers online.

News

BANGKOK/SINGAPORE: Thailand and Indonesia lead across six Southeast Asian markets when it comes to e-commerce growth, according to a study of online searches conducted on the Priceza price comparison platform.

Case Study

This case study explains how Watchfinder, a company that buys and sells luxury watches, used programmatic channels to attract new users and increase purchases in the UK.

Case Study

This case study describes how the Royal London Group, an insurance company, targeted over 50s in the UK with a digital search acquisition strategy.

Case Study

This case study describes how Coca-Cola North America achieved the number 1 ranking in YouTube's Suggested Video list to help celebrate and reintroduce the mini can to millions of viewers.

Case Study

This case study describes how US mobile provider Straight Talk Wireless raised brand awareness and drove in-store sales by using a smartphone shopping app, during Black Friday.

Case Study

This case study describes how car rental company Europcar decided to use its paid search data to help the brand stand out from the crowd and grow the business in a time-efficient way.

Case Study

This case study describes how Pizza Hut, the restaurant chain, used weather triggers in its online search campaign in Malaysia to maintain market dominance.

Case Study

This case study explains how Promote Iceland, the country's tourist board, recruited ordinary Icelanders to answer prospective tourists' questions.

Case Study

This case study describes how Bing, the Microsoft search engine, raised awareness of Bing Ads and converted a number of Australian SMB from using Google Ad Words with a personalised video.

Case Study

This case study describes how Pizza Hut, an American restaurant chain and international franchise, used weather triggers in its online search campaign in Malaysia to maintain market dominance.

Case Study

This case study describes how Dove Hair, a haircare brand, turned around the Dove Hair business after 10 years of continuous decline with the help of an emoji campaign.

Case Study

This case study shows how Failte Ireland, a national tourism body, reversed tourism decline in Dublin by engaging with visitors online.

Article

This article explores research into mobile search behaviour in Japan and how search advertising can be targeted to drive more conversions.

Case Study

This case study details a campaign from Dallas Pets Alive, a US campaign group against the euthanasia of unadopted dogs, that increased online engagement, traffic, and ultimately, adoptions.

Case Study

This case study describes US site Cardstore.com's campaign for Mother's Day that shook consumers' indifference to buying their mothers a card by showing the amazing professional she is.

Article

This article delves into changes in Indonesian consumer behavior during Ramadhan - a holy month observed by Muslims - including e-commerce, gaming, mobile and video consumption habits.

Article

This short article describes the success of the British start-up Blippar, a visual search engine app that has been hailed as "the next Google".

Article

This event report addresses Comedy Central's efforts to engage millennials by becoming a broader comedy brand, rather than just being seen as a TV network.

Case Study

This case study describes how Babyshop, a Norwegian maternity retailer, created a campaign to turn the practice of showrooming to its advantage, targeting customers in and around physical stores.

Research Paper

This article describes the results of ongoing research into how, when and why online search responds to TV ads.

Article

This article explains how to use natural search (SEO) in customer acquisition.